Marketing

• Develop and implement a comprehensive regional strategy aligned with the company's marketing and sales objectives.
• Create event and demand programs that effectively reach and generate demand with target audiences critical to Island’s success.
• Collaborate with cross-functional team members to ensure seamless execution of marketing programs and impact on pipeline and revenue, including sales, legal, finance, and marketing operations.
• Oversee the end-to-end execution of events, including trade shows, industry & executive conferences, executive dinners, webinars, and hospitality events.
• Work with partner organizations to plan and execute joint events.
• Coordinate with internal and external stakeholders to ensure all event requirements are met, such as venue selection, executive speaker selection, booth design, collateral production, and staffing.
• Manage event budgets, track expenses, and provide regular reports on event performance and ROI.
• Develop and implement strategies to generate qualified leads and maximize brand exposure through events.
• Collaborate with the brand and product marketing teams to create compelling offers that effectively drive engagement and quality leads for the sales teams.
• Work across functions in the marketing team to leverage various marketing channels, including social media, paid media, email marketing, out-of-home (OOH), advertising, direct mail, and content marketing, to drive pipeline in new accounts.
• Cultivate and maintain relationships with industry community leaders, partners, and key stakeholders to maximize impact from events and demand programs.
• Collaborate with the sales team to align event strategies to account targeting, lead generation, and sales goals.
• Act as a brand ambassador during events, representing the company and building strong relationships with attendees.

Field Marketing Manager, Industries

Senior Marketing Coordinator

Commissary Marketing Manager – Correctional Services