Ecommerce

• Oversee daily operations of the website, ensuring all content is accurate, functional, and up to date.
• Collaborate with content creators and designers to update landing pages, campaign pages, and other digital assets.
• Ensure all web products and assets reflect brand guidelines, tone of voice, and organizational priorities.
• Coordinate with internal teams to publish content that supports fundraising, campaigns, and donor engagement.
• Analyze user behavior and site performance to identify pain points and opportunities for improvement.
• Use analytics tools (e.g., Google Analytics, Search Console, heatmaps) to track and report on website performance.
• Recommend and implement enhancements to improve user engagement, navigation, and conversions.
• Collaborate with the Technology team to improve usability, speed, and accessibility.
• Lead A/B testing on landing pages and content to optimize conversion rates.
• Conduct keyword research and monitor SEO trends to maintain a competitive edge.
• Implement on-page and technical SEO strategies to improve search engine rankings.
• Provide insights and recommendations for content optimization based on search data and user trends.
• Stay ahead of evolving discovery channels by monitoring how AI-driven platforms (e.g., LLMs, chat-based search, and answer engines) surface and interpret organizational content.
• Develop strategies to optimize IRC’s digital presence and content for visibility in AI-generated responses and emerging search paradigms.
• Monitor emerging web and digital experience trends to ensure IRC remains innovative and sector-leading.
• Pilot and test innovative digital approaches that enhance supporter engagement, storytelling, and fundraising impact.
• Collaborate with internal teams to prototype and assess new digital experiences before full implementation.
• Explore and pilot personalized digital experiences tailored to specific audience segments (donors, volunteers, SEO/content visitors, crowdfunding participants, etc.).

Website and Digital Experience Specialist

E-commerce Specialist

eCommerce Project Manager

E-Commerce Specialist

Program Manager – Digital Experience