
Growth Marketing Generalist – B2B
Islacare
full-time
Posted on:
Location Type: Remote
Location: Ireland
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Salary
💰 €40,000 - €52,000 per year
Tech Stack
About the role
- Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
- Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
- Own the content calendar and ensure all activity is planned, produced, and published on time
- Maintain a consistent brand voice and visual identity across every channel and touchpoint
- Identify content and creative gaps and bring proactive ideas that connect to business goals
- Use AI tools and smart workflows to maintain quality at pace
- Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
- Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
- Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
- Analyse campaign performance, draw out the insight, and apply it to the next one
- Produce clear post-campaign reports that demonstrate measurable impact
- Own 50% of organic social across LinkedIn and other relevant platforms
- Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
- Monitor community engagement and respond to comments
- Report on performance with genuine insight into what's working and why
- Co-own the management of CMS content updates — new pages, copy edits, blog publishing
- Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
- Liaise with the web agency on development work — brief, review, and sign off
- Contribute to CRO thinking and flag UX / tech issues as you spot them
- Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
- Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
- Pick up broader marketing projects as the team and business grow
Requirements
- 3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign delivery
- A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
- Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
- Experience planning and executing campaigns end-to-end, not just contributing to them
- Proven experience in paid social, website management, and events alongside core content and creative work
- Strong copywriting across formats, with a confident, adaptable brand voice
- Proficient in Canva and Figma — you use these daily, not occasionally
- Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
- Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
- A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
- Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
- Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
- Familiarity with HubSpot or a similar CRM and marketing automation platform
- Comfortable with a CMS (WordPress or similar) for content and page management
Benefits
- Flexible working times
- Work abroad for up to 90 days per year
- 25 days annual leave (on top of public holidays)
- Take your birthday off and another for a significant day of your choice
- Generous well-being perks
- An annual learning budget to support your growth
- Delivering social impact through improved patient healthcare
- Working at a well-funded and rapidly growing start-up, solving a global problem in a new way
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcampaign planningcontent managementgraphic designvideo editingperformance analysislanding page developmentCROUX designcontent strategy
Soft Skills
creativityadaptabilitycommunicationcollaborationtime managementproblem-solvinginsight generationcommunity engagementproject managementbrand consistency