Islacare

Growth Marketing Generalist – B2B

Islacare

full-time

Posted on:

Location Type: Remote

Location: Ireland

Visit company website

Explore more

AI Apply
Apply

Salary

💰 €40,000 - €52,000 per year

Tech Stack

About the role

  • Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
  • Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
  • Own the content calendar and ensure all activity is planned, produced, and published on time
  • Maintain a consistent brand voice and visual identity across every channel and touchpoint
  • Identify content and creative gaps and bring proactive ideas that connect to business goals
  • Use AI tools and smart workflows to maintain quality at pace
  • Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
  • Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
  • Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
  • Analyse campaign performance, draw out the insight, and apply it to the next one
  • Produce clear post-campaign reports that demonstrate measurable impact
  • Own 50% of organic social across LinkedIn and other relevant platforms
  • Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
  • Monitor community engagement and respond to comments
  • Report on performance with genuine insight into what's working and why
  • Co-own the management of CMS content updates — new pages, copy edits, blog publishing
  • Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
  • Liaise with the web agency on development work — brief, review, and sign off
  • Contribute to CRO thinking and flag UX / tech issues as you spot them
  • Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
  • Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
  • Pick up broader marketing projects as the team and business grow

Requirements

  • 3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign delivery
  • A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
  • Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
  • Experience planning and executing campaigns end-to-end, not just contributing to them
  • Proven experience in paid social, website management, and events alongside core content and creative work
  • Strong copywriting across formats, with a confident, adaptable brand voice
  • Proficient in Canva and Figma — you use these daily, not occasionally
  • Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
  • Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
  • A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
  • Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
  • Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
  • Familiarity with HubSpot or a similar CRM and marketing automation platform
  • Comfortable with a CMS (WordPress or similar) for content and page management
Benefits
  • Flexible working times
  • Work abroad for up to 90 days per year
  • 25 days annual leave (on top of public holidays)
  • Take your birthday off and another for a significant day of your choice
  • Generous well-being perks
  • An annual learning budget to support your growth
  • Delivering social impact through improved patient healthcare
  • Working at a well-funded and rapidly growing start-up, solving a global problem in a new way
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcampaign planningcontent managementgraphic designvideo editingperformance analysislanding page developmentCROUX designcontent strategy
Soft Skills
creativityadaptabilitycommunicationcollaborationtime managementproblem-solvinginsight generationcommunity engagementproject managementbrand consistency