Marketing Manager – Strategic Alliances
Deel
Vice President, Global Marketing
ISC2
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
Tech Stack
CloudSitecore
About the role
- Develop and lead the global marketing strategy across product marketing, progression/lifecycle marketing, digital marketing, and eCommerce to drive member engagement, growth and revenue
- Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification
- Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team
- Direct the strategy and positioning for product go-to-market efforts, developing messaging, value propositions, and launch plans for certifications, training programs, and membership benefits
- Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences
- Drive digital marketing strategy including SEO/SEM, paid media, email, and marketing automation
- Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2’s digital properties
- Build and own direct marketing strategies for B2B enterprise customers, including ABM, industry campaigns, and pipeline acceleration tactics
- Create and manage global channel partner marketing programs and sales enablement tools
- Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals
- Manage marketing budgets, agencies, and cross-functional collaboration
- Lead, coach and develop a global marketing team, setting clear priorities and performance expectations
- Foster a culture of innovation, accountability, and continuous improvement across the marketing function
- Perform miscellaneous duties as assigned
Requirements
- Bachelor’s degree in Marketing or related field is required
- Master’s degree in Marketing or related field is preferred
- Minimum of 15 years related marketing operations, leadership and brand-building experience
- Advanced knowledge and leadership in creative communication, ECommerce and product marketing
- Expert level knowledge and experience in managing external services, vendors, contractors, consultants
- Experience working with global associations and certification programs preferred
- Experience managing marketing operations including marketing tech stack (Marketing Cloud), campaign management, and email optimization
- Experience with website and eCommerce platforms such as Sitecore and CMS
- Advanced knowledge of digital marketing strategies (SEO/SEM, paid media, email, marketing automation)
- Experience with B2B enterprise marketing, ABM, channel partner marketing, and eCommerce marketing
- Strong analytics orientation and ability to define and oversee KPIs
- Excellent communication and presentation skills, both written and verbal
- Strong interpersonal and collaboration skills with ability to influence at all levels
- Ability to multitask in a fast paced changing environment and maintain high attention to detail
- Passionate about marketing and customer focused
- Up to 20% travel required
- Willingness to work normal business hours and extended hours when necessary
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingeCommerce marketingSEOSEMmarketing automationcampaign managementemail optimizationB2B marketingABManalytics
Soft skills
leadershipcommunicationpresentationinterpersonalcollaborationmultitaskingattention to detailinnovationaccountabilitycustomer focus
