Marketing

• Develop and lead the global marketing strategy across product marketing, progression/lifecycle marketing, digital marketing, and eCommerce to drive member engagement, growth and revenue
• Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification
• Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team
• Direct the strategy and positioning for product go-to-market efforts, developing messaging, value propositions, and launch plans for certifications, training programs, and membership benefits
• Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences
• Drive digital marketing strategy including SEO/SEM, paid media, email, and marketing automation
• Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2’s digital properties
• Build and own direct marketing strategies for B2B enterprise customers, including ABM, industry campaigns, and pipeline acceleration tactics
• Create and manage global channel partner marketing programs and sales enablement tools
• Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals
• Manage marketing budgets, agencies, and cross-functional collaboration
• Lead, coach and develop a global marketing team, setting clear priorities and performance expectations
• Foster a culture of innovation, accountability, and continuous improvement across the marketing function
• Perform miscellaneous duties as assigned

Vice President, Global Marketing

Marketing Designer – Motion/Animation

Marketing Manager – Lifecycle, Onchain

Senior Field Marketing Manager

Field Marketing Specialist

Field Marketing Manager