Lead the strategy, governance, and execution of the organization’s customer-facing and revenue-generating digital platforms
Oversee the full lifecycle of key digital platforms including: CMS, Search, Ecommerce, Personalization and Customer Data Platform, Community Forum, Chat, LMS, Events, Chapter Management, Volunteer, and Nominations platforms
Establish clear platform ownership, roadmap planning, and governance frameworks across all digital systems
Serve as a key digital partner to the Director of Applications & QA and Director of Enterprise Data & Analytics
Drive coordination and strategic alignment across applications, QA, integrations, data, and analytics teams to support digital roadmap execution
Guide the planning and rollout of new or evolving platforms, ensuring alignment with member needs and business outcomes
Provide platform strategy input during enterprise planning, vendor selection, and implementation efforts
Lead digital tagging, funnel reporting, and analytics architecture (GA4, GTM, CDP)
Partner with Data & Analytics to deliver actionable reporting on user behavior, performance KPIs, and member engagement
Enable measurement frameworks for personalization and content targeting
Drive experimentation and implementation of AI use cases related to customer experience, reporting, and engagement
Collaborate with the CIO and Strategic Operations on the future of AI-enhanced analytics and member segmentation
Build and manage a high-performing team including Manager of Enterprise Applications, Web Analytics & Tagging Lead, and Community & Engagement Platforms Owner
Provide mentorship and technical guidance across assigned platforms and staff
Requirements
Bachelor’s degree in Computer Science , Technology, or related field
Master’s degree in technology or related field, preferred
15+ years of experience in digital technology
At least 7 years in digital platform leadership roles
Proven success managing complex digital ecosystems with multiple internal and external development partners
Experience in platform governance, roadmap execution, and lifecycle management
Experience with digital tagging architecture (GA4, GTM) and data-driven reporting
Experience with standing up an AI architecture to support productivity
Experience in AI-driven personalization, member segmentation, or behavioral analytics
Background working with Salesforce-integrated platforms or headless CMS architecture
Exposure to managing or scaling community, learning, or events platforms
Strong knowledge of web platforms (CMS, ecommerce, personalization, analytics, search, chat, LMS)
Excellent cross-functional leadership, communication, and vendor management skills
Familiarity with agile delivery frameworks and SDLC governance practices
Strategic thinker who can translate vision into action
Highly organized with strong follow-through on execution
Comfortable working in a high-growth, fast-paced environment
Strong influencing skills and ability to work across technical and non-technical teams
Committed to building a member-first, data-informed culture of digital excellence
Up to 20% travel required
Work normal business hours and extended hours when necessary