ISACA

Regional Marketing Specialist

ISACA

full-time

Posted on:

Location Type: Remote

Location: China

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About the role

  • Develop and execute regional marketing strategies and integrated campaigns that increase brand awareness, engagement, and business opportunities across business-to-business (B2B) and business-to-consumer (B2C) audiences.
  • Plan and manage social media programs (content calendar, community engagement, paid social) to grow visibility and audience engagement.
  • Identify, plan and run digital media and demand-gen campaigns (paid, email, content distribution) designed to drive qualified leads and measurable business outcomes.
  • Create and/or coordinate production of marketing collateral — sales enablement materials, regional one-pagers, digital assets and campaign creative — ensuring brand consistency and localization where needed.
  • Identify high-value exposure opportunities (tradeshows, conferences, partner events) and lead event participation planning to showcase ISACA’s brand, insights and solutions.
  • Plan and deliver regional marketing events (virtual and in-person), including vendor coordination, logistics, promotion, on-site execution and post-event follow-up to capture leads and insights.
  • Collaborate closely with Sales to align campaigns and content with pipeline goals, ensure lead handoff processes, and track marketing-generated opportunities.
  • Coordinate with regional web/content vendors to keep local web pages, event listings and campaign landing pages up-to-date and optimized for conversions.
  • Lead planning and execution of regional community programs and professional events that build member engagement and grow community reach.
  • Partner with volunteer core teams to design and deliver high-quality programming (meetups, webinars, workshops) to increase participation and geographic coverage.
  • Manage community channels (chat groups, forums) to improve member stickiness, nurture engagement, and convert active members into program participants or leads.

Requirements

  • Bachelor’s degree from an accredited university ideally in Marketing, Digital Marketing, Communications, Public Relations, Advertising, or Business Administration
  • 2+ years of hands-on professional experience executing and leading marketing initiatives and social media programs
  • Proven record in B2B and B2C marketing experience
  • Experience developing and delivering marketing campaigns (B2B and/or B2C)
  • Experience with social media campaigns
  • Event planning and management
  • Proficiency with core marketing tools such as CRM systems, marketing automation tools, analytics tools or social media management tools
  • Experience using data to inform decision-making
  • Experience communicating with cross-functional internal stakeholders in a global context
  • Proven success in product or solutions marketing resulting in quantifiable growth
Benefits
  • Work from anywhere in the world
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media marketingevent planningcampaign managementlead generationcontent creationdata analysisB2B marketingB2C marketingmarketing collateral production
Soft Skills
collaborationcommunicationproject managementstrategic planningcommunity engagementleadershipproblem-solvingcreativityadaptabilitystakeholder management
Certifications
Bachelor's degree in MarketingBachelor's degree in Digital MarketingBachelor's degree in CommunicationsBachelor's degree in Public RelationsBachelor's degree in AdvertisingBachelor's degree in Business Administration