Community Marketing Manager

Iru

Community Marketing Manager building IT and security practitioner communities for Iru’s AI-powered security platform. Creating branded content, programming, and organic engagement across social channels.

Posted 8/20/2026full-timeMiami • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and growing online communities, particularly within IT and security sectors, while effectively managing brand presence across multiple channels. Capable of generating engaging content and fostering community engagement through innovative programming and strategic partnerships.

Highest-signal resume keywords

Community BuildingBrand DevelopmentContent CreationEngagement StrategyTechnical Audience Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Community GrowthContent PublishingSocial Media StrategyCreative Campaign DevelopmentWriting for Online Platforms

Soft Skills

Self-DirectedCreative ThinkingCommunication

Tools & Technologies

RedditLinkedInMetaTikTok

Industry Keywords

B2B SaaSIT AudienceSecurity AudienceCommunity NormsMember Engagement

About the role

Key responsibilities & impact

Launch and lead Iru's private community for IT and security practitioners
Define community structure, seed conversations, recruit founding members, and establish community norms and culture
Build a genuine presence in public communities including Reddit, LinkedIn, Meta, and TikTok
Design programming such as AMAs, discussions, member spotlights, resource sharing, and new formats
Own community growth, engagement, retention, and participation quality
Generate campaigns, moments, and creative concepts that earn attention organically
Create a distribution engine for social content with ambassadors and fans
Create and publish branded content across channels for a technical audience
Maintain a consistent and distinctive brand voice
Amplify product launches, research, and campaigns in native-feeling ways
Surface community insights to improve product and messaging
Partner across marketing to keep Iru's output coherent and on-brand

Requirements

What you’ll need

4+ years building or growing online communities and brand presence, ideally in B2B SaaS or a technical product company
Track record of building community from an early or zero stage, not just moderating an existing community
Genuine familiarity with IT or security audiences
Original creative ideas and examples of work that people cared about
Understanding of brand development and application across different channels
Strong writing across Reddit, community posts, and LinkedIn updates
Self-directed and comfortable operating without a playbook
Must be able to work Tuesday through Thursday onsite in the Coral Gables office

Benefits

Comp & perks

Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth