Director, Marketing Technology – Operations

Ironclad

Director of Marketing Technology and Operations leading the marketing technology team. Managing enterprise marketing systems and implementing AI tools while ensuring scalable processes across campaigns.

Posted 6/23/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $174,000 - $217,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems
Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities
Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel
Partner closely with the finance team to support pipeline analysis and reporting
Lead the team's adoption of AI-powered tools and workflows across functions
Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale
Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems
Design and enforce scalable processes for campaign execution, lead management, funnel operations, and community engagement
Define and own the operational infrastructure that connects top-of-funnel brand programs through to closed-won pipeline
Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches
Lead, mentor, and grow a team of GTM engineers and Ops specialists
Set team priorities, own the ops roadmap, and communicate progress and tradeoffs to marketing leadership
Serve as the operational backbone for the marketing org — the person others come to when something needs to get done right

Requirements

What you’ll need

8+ years in marketing operations, with at least 2 years in a leadership role
Deep hands-on experience with enterprise marketing technology stacks — you've built, migrated, and maintained these systems, not just managed vendors. Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean.
Demonstrated experience implementing AI tools, automations, or agents in a marketing context — you've shipped things, not just explored them
Strong understanding of the full marketing funnel and how ops connects each stage: brand → demand → pipeline → retention/community
Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene
Excellent cross-functional communicator — able to translate technical tradeoffs into business decisions for non-technical stakeholders
Bias toward action, high ownership, and comfort operating in ambiguity

Benefits

Comp & perks

100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave
Family forming support through Maven for you and your partner
Paid time off - take the time you need, when you need it
Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events to connect, recharge, and have fun
And most importantly: the opportunity to help build the company you want to work at

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationsAI toolsautomationsattribution modelsfunnel metricslead scoringcampaign reportingCRM hygienedata foundationpipeline analysis

Soft Skills

cross-functional communicationleadershipownershipaction-orientedproblem-solvingmentoringteam managementadaptabilitystrategic thinkingcollaboration