Senior Product Marketing Manager, Buy-Side

Ironclad

Senior Product Marketing Manager defining go-to-market strategy for Ironclad's buy-side solutions. Leading cross-functional collaboration and positioning in procurement technology ecosystem.

Posted 5/19/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $155,000 - $195,000 per yearWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop messaging, positioning, launch plans, and core GTM materials for Ironclad’s buy-side solutions, with a focus on procurement, sourcing, supplier management, and vendor contracting use cases.
Translate Ironclad’s product capabilities into language that resonates with procurement and business audiences, clearly connecting contract intelligence, AI, workflow, and post-signature visibility to customer value.
Build buyer personas, use cases, ICP guidance, value propositions, and competitive narratives that help Ironclad reach new buying centers.
Act as a voice of the market for procurement and buy-side contracting, bringing customer insights, competitive intelligence, analyst perspectives, and field feedback into roadmap and GTM discussions.
Develop a strong point of view on the problems procurement teams are trying to solve, including contract bottlenecks, third-party paper review, obligation management, renewal visibility, supplier risk, process compliance, and cross-functional collaboration.
Help clarify where Ironclad fits within the broader procurement technology ecosystem, including source-to-pay suites, ERP systems, intake/orchestration tools, supplier management platforms, and CLM competitors.
Build practical, high-impact enablement that helps Sales and Customer Success confidently speak to procurement and buy-side use cases.
Develop sales collateral such as pitch decks, one-pagers, talk tracks, battlecards, FAQs, persona guides, competitive positioning, and win-path materials.
Support strategic customer and prospect conversations where product marketing or procurement domain expertise can help move opportunities forward.

Requirements

What you’ll need

6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation.
Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products.
Experience working closely with Product Management and cross-functional teams to influence roadmap priorities and bring products to market.
Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together.
Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers.

Benefits

Comp & perks

100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave
Family forming support through Maven for you and your partner
Paid time off - take the time you need, when you need it
Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events to connect, recharge, and have fun
And most importantly: the opportunity to help build the company you want to work at

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM strategiessales enablementpositioningmessagingproduct launchescompetitive positioningbuyer personasuse casesvalue propositions

Soft Skills

cross-functional collaborationcustomer insightscompetitive intelligenceanalyst perspectivesfield feedbackstrategic conversationscommunication