Marketing Analytics Lead
Speak
PythonSQLTableau
Senior Data Analytics Manager, Marketing Analytics
Ironclad
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $180,000 - $200,000 per year
Job Level
Senior
Tech Stack
PythonSQLTableau
About the role
- Partner with Marketing leaders to analyze pipeline generation, campaign performance, and conversion trends, providing actionable insights that improve ROI.
- Build dashboards and reporting in Looker that empower stakeholders to self-serve and confidently track their key metrics.
- Develop and maintain core marketing data models in our data warehouse to ensure consistent, reliable data foundations.
- Support the creation of business cases and models that guide investment decisions across channels, offers, and campaigns.
- Translate complex data into clear, compelling narratives that inform strategy at both the executive and operating levels.
- Collaborate with Sales, Finance, and Operations to ensure marketing analytics ties directly to pipeline and revenue impact.
- Individual contributor reporting to the Sr. Manager, GTM Data Science & Analytics; work cross-functionally with business development, digital marketing, and events to shape top-of-funnel understanding.
Requirements
- 5–7 years of experience in marketing analytics, data science, or business analytics, ideally in a B2B SaaS company.
- Strong proficiency in SQL, Python and BI tools (e.g., Looker, Tableau, or equivalent).
- Proven ability to define and track core marketing KPIs (e.g., pipeline, CAC, campaign ROI).
- Comfort building models and analyses that inform go-to-market decisions, from channel investments to pipeline forecasting.
- Excellent communication and data storytelling skills, able to translate findings into business strategy.
- Self-starter who thrives in a fast-paced, collaborative environment.
- Authorization to work lawfully in the United States (application requires work authorization and sponsorship disclosure).
