Ironclad

Senior Manager, Outbound Strategy

Ironclad

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $136,000 - $204,000 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Own the outbound campaign strategy: design and execute automated and signal-based outbound programs to drive meetings, pipeline, and revenue.
  • Drive consistent motions across GTM: partner with sales and BDR leadership to ensure outbound efforts are coordinated and building on each other effectively
  • Turn interest into pipeline: bridge the gap between marketing programs (events, webinars, content) and outbound execution by creating target lists, assets, and plays Business Development/Sales can run with.
  • Optimize for impact: Own the performance of outbound plays and materials. Continually test and improve key metrics (adoption, open/reply rates, meetings, pipeline conversion) and partner with Analytics to measure what matters — ultimately increasing revenue sourced from outbound.
  • Leverage AI-powered workflows & buying signals: identify high-propensity accounts, generate and personalize outbound messaging at scale, and surface actionable insights from intent and engagement data. Partnering with GTM ops on exploring emerging AI capabilities and driving experimentation.
  • Build for scale: manage and improve outbounding tools (Outreach, Qualified, Actively AI, etc.) in partnership with GTM Ops; own email creation, audit sequences, and implement learnings from experiments.
  • Collaborate cross-functionally: work closely with Sales, PMM, Business Development, and Ops to ensure outbound efforts are aligned, measurable, and driving revenue.

Requirements

  • 5+ years of B2B Go To Market experience in sales, marketing, or business development functions
  • Proven track record of building outbound programs that scale and increase outbound efficiency
  • Proven experience with cross functional communication and program orchestration
  • Proficient in core GTM systems like Salesforce, Marketo, Outreach, Gong, Qualified, or similar
  • Familiarity with AI GTM and signal-based systems like G2, 6sense, Actively AI, Unify, Clay etc.
  • Strong copywriting skills for outbound email and message sequencing
  • A/B testing and data analysis skills to optimize performance
Benefits
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B Go To Marketoutbound programsA/B testingdata analysiscopywritingemail sequencingperformance optimizationpipeline conversionautomated workflowssignal-based systems
Soft skills
cross functional communicationprogram orchestrationcollaborationstrategic thinkinganalytical skillscreativityproblem solvingleadershipadaptabilityproject management