Ironclad

Director, Events & Field Marketing

Ironclad

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $190,000 - $210,000 per year

Job Level

Lead

About the role

  • Own the Events & Field Marketing Strategy
  • Define where we show up, why it matters, and how we win across tradeshows, first-party events, and field programs.
  • Build integrated event and field marketing plans aligned to company priorities, regional needs, and enterprise pipeline objectives.
  • Own the full events budget, forecasting, planning, and vendor strategy to maximize ROI and brand impact.
  • Manage, mentor, and grow a team of event and field marketers responsible for end-to-end program execution.
  • Establish scalable processes, playbooks, and best practices that elevate consistency, creativity, and operational excellence.
  • Partner closely with Sales & Business Development leadership to ensure events directly support pipeline creation, deal acceleration, and customer expansion.
  • Work hand-in-hand with Product Marketing and Corporate Marketing to bring the Ironclad brand and story to life with aligned messaging and positioning.
  • Collaborate with Demand Gen and ABM to build promotion plans and align with campaigns, target accounts, and pipeline goals
  • Partner with Marketing Ops and Finance to build clear attribution and measurement frameworks tied to pipeline, revenue, and expansion.
  • Analyze performance, surface insights, and continuously optimize programs, investments, and future strategy.
  • Clearly communicate the business impact of events to executive stakeholders.

Requirements

  • 10+ years of experience in B2B marketing with a strong record in planning and executing in-house and third-party events, including 5+ years of management experience
  • Demonstrated success owning large-scale events with measurable business impact and multi-million-dollar budgets
  • Strong operations and vendor management capabilities, including contract negotiation and risk planning
  • Deep understanding of pipeline and ROI measurement frameworks for events
  • Superior communication and stakeholder management
  • Proficiency in Salesforce and comfortable using BI tools (Looker) for reporting
Benefits
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event marketingfield marketingbudget managementvendor managementpipeline measurementROI measurementcontract negotiationrisk planningprogram executionperformance analysis
Soft skills
leadershipcommunicationstakeholder managementmentoringcollaborationstrategic planningcreativityoperational excellenceinsight generationteam management