Ironclad

Senior Partner Marketing Manager

Ironclad

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $165,000 - $205,000 per year

Job Level

Senior

About the role

  • Build and manage a scalable partner marketing strategy and campaign calendar across priority SIs and ISVs.
  • Design and execute end-to-end co-marketing programs (webinars, content, events, paid/social, field activations) that drive partner-sourced and influenced pipeline.
  • Own day-to-day partner marketing relationships, including MDF/Co-op planning, approvals, execution, and ROI tracking.
  • Develop joint messaging frameworks, narrative assets, campaign kits, case studies, solution briefs, and sales enablement materials that clearly articulate partner value.
  • Create and maintain self-serve partner resources and playbooks for internal teams and partner counterparts.
  • Partner with Growth Marketing on campaign operations (audiences, channels, cadences, attribution) and with Product Marketing on integration launch plays.
  • Establish consistent attribution and measurement with RevOps/Analytics and socialize insights with partners and internal stakeholders.
  • Support partner meetings, events, and field motions (up to ~20% travel).

Requirements

  • 5–7+ years of experience in B2B technology marketing, with emphasis on partner or channel marketing.
  • Proven ability to build and execute co-marketing programs with ISVs and SIs, from planning through measurement.
  • Strong understanding of SaaS and platform ecosystems; able to translate technical concepts into clear, compelling value propositions.
  • Experience creating sales enablement materials and training that drive real adoption.
  • Excellent project management and stakeholder management across multiple concurrent initiatives.
  • Strong written and verbal communication skills; clear, crisp messaging and an executive-ready narrative instinct.
  • Strategic, data-driven approach to evaluating and improving marketing effectiveness.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Nice to Have:
  • Partner marketing experience in CLM or adjacent SaaS categories.
  • Experience scaling partner programs from inception to enterprise maturity.
  • Familiarity with partner portals and self-serve resource libraries.
  • Comfort working cross-functionally with sales, marketing, product, technical teams, and external partner counterparts.
Benefits
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B technology marketingpartner marketingco-marketing programssales enablement materialsproject managementdata-driven marketingSaaSplatform ecosystemscampaign measurementMDF/Co-op planning
Soft skills
stakeholder managementwritten communicationverbal communicationstrategic thinkingnarrative developmentcollaborationadaptabilityproblem-solvingattention to detailexecutive communication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business