Senior Email Marketing Manager
Ironclad
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Senior
About the role
- Drive our email marketing strategy, ensuring alignment with broader demand generation and revenue goals
- Evolve our newsletter and always-on nurture programs to engage our core personas, continually provide value, and meet people where they are in their journey
- Write compelling, conversion-focused copy that resonates with legal and procurement professionals
- Design and implement sophisticated segmentation strategies to deliver personalized, relevant content at scale
- Continuously test and optimize email performance across subject lines, content, CTAs, timing, and frequency to maximize engagement and conversion rates
- Establish and refine email processes and project management systems to improve cross-functional collaboration, efficiency, and output quality
- Stay current on email best practices, deliverability standards, and emerging trends to maintain inbox performance and compliance
- Experiment with AI tools to improve efficiency, speed up email content creation, and surface new intent signals to enhance targeting and personalization
Requirements
- 6+ years of email marketing experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environment
- Proven track record of building and scaling email programs that drive measurable business results
- Strong copywriting skills with the ability to craft messaging for technical and business audiences
- Deep expertise in email marketing platforms (Marketo preferred) and CRM systems (Salesforce)
- Advanced knowledge of segmentation, personalization, marketing automation, and A/B testing methodologies
- Strong analytical skills with experience interpreting data and translating insights into strategy
- Project management excellence with demonstrated ability to manage multiple concurrent initiatives and deliver on tight timelines
- Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders
- Detail-oriented approach with a commitment to quality, accuracy, and continuous improvement
Benefits
- 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off - take the time you need, when you need it
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Home office setup stipend to make your space work for you
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events to connect, recharge, and have fun
- And most importantly: the opportunity to help build the company you want to work at
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingcopywritingsegmentationpersonalizationmarketing automationA/B testingdata analysisproject management
Soft skills
analytical skillsleadershipcross-functional collaborationattention to detailcommunication