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Market Intelligence Analyst
Iron MountainMarket Intelligence Analyst responsible for translating market dynamics into insights for global expansion. Collaborating with teams to support product marketing and customer experience strategies.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Produce actionable insights and recommendations that inform Go-To-Market (GTM) strategy and product roadmaps through competitive, buyer, customer, and market research.
- Support the development of in-depth interview protocols and quantitative survey instruments based on internal stakeholders' business objectives.
- Assist in managing and reporting on longitudinal brand tracking studies to measure awareness, sentiment, and equity relative to competitors.
- Partner with Product Marketing to develop buyer persona profiles and identify competitor target personas to create highly differentiated messaging and positioning.
Requirements
What you’ll need- 5+ years of experience in market research, competitive intelligence, strategy consulting, or product marketing in a Business-to-Business (B2B) environment.
- Strong knowledge of brand health tracking programs and conducting deep secondary research using analyst reports (e.g., Gartner, International Data Corporation [IDC]).
- Financial Acumen: Proficiency in Excel/Google Sheets and the ability to interpret financial data (income, balance sheet, regulatory filings) to accurately assess competitor financial health.
- AI & Technology Skills: Demonstrated skill in using Generative Artificial Intelligence (AI) tools and Large Language Models (LLMs) to accelerate research and synthesis.
- Collaboration & Storytelling: Strong collaboration skills with the proven ability to form and communicate a compelling story through fact-driven insights.
- Education: Bachelor’s degree in Business, Marketing, Economics, Finance, or a related field.
Benefits
Comp & perks- Competitive compensation and benefits aligned with experience.
- Flexible work options to support work–life balance.
- Comprehensive health, wellness, and retirement plans.
- Opportunities for continuous learning and professional growth.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Market ResearchCompetitive IntelligenceBrand Health TrackingFinancial AnalysisQuantitative Survey DesignSecondary ResearchData InterpretationBuyer Persona DevelopmentLongitudinal StudiesGTM Strategy
Soft Skills
CollaborationStorytellingCommunication