Senior Marketing Manager, Direct to Consumer

iRhythm Technologies, Inc.

Senior DTC marketing leader expanding patient awareness and engagement for iRhythm’s cardiac health solutions. Building compliant omnichannel campaigns, advocacy partnerships, and analytics-driven growth programs for patients and healthcare stakeholders.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $138,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading direct-to-consumer healthcare marketing strategies, developing omnichannel campaigns, and engaging with patient advocacy organizations. Proficient in analyzing market intelligence and campaign performance metrics to drive patient awareness and engagement.

Highest-signal resume keywords

Direct-To-Consumer MarketingOmnichannel Campaign DevelopmentPatient Advocacy EngagementMarket Research and AnalyticsHealthcare Marketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign AnalyticsContent DevelopmentDigital MarketingPatient Education MaterialsAudience SegmentationPerformance Metrics ReportingVoice-Of-Customer ResearchHealthcare Decision-MakingDTC Program Optimization

Soft Skills

Exceptional CommunicationPresentation SkillsStorytellingExecutive InfluenceCross-Functional Leadership

Certifications & Qualifications

Bachelor's DegreeMaster's Degree in Marketing or Related Field

Industry Keywords

Healthcare MarketingMedical DevicesDigital HealthPharmaceuticalsPatient EngagementCommunity-Based OrganizationsRegulatory CompliancePatient Support GroupsMarket IntelligenceHealthcare POS Channels

About the role

Key responsibilities & impact

Lead direct-to-consumer growth strategies expanding patient awareness, engagement, and activation
Define audience strategies, messaging frameworks, and value propositions across disease states
Partner with business leaders to align patient engagement with enterprise priorities
Develop and execute compliant omnichannel DTC campaigns across paid, owned, and earned media
Create patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and digital assets
Support commercial teams with launch materials, guidance, and enablement resources
Conduct and apply voice-of-customer research, market research, campaign analytics, and market intelligence
Evaluate patient advocacy partnerships, sponsorships, educational programs, and community engagement initiatives
Partner with patient advocacy organizations on compliant awareness, education, and engagement programs
Monitor competitive developments, healthcare marketing trends, patient education models, media channels, and digital engagement practices
Develop market comparisons, messaging guidance, objection-handling support, and internal education tools
Ensure DTC programs meet Medical, Legal, and Regulatory requirements and support MLR review and approval
Define, monitor, and report reach, engagement, conversion, content, media, and business performance metrics
Optimize messaging, creative, channel strategy, segmentation, and investment allocation using analytics
Communicate campaign performance, audience trends, and strategic recommendations in business reviews

Requirements

What you’ll need

Bachelor's degree required
Master's degree in marketing, business administration, communications, patient advocacy, or a related field preferred
12+ years of progressive marketing experience
Significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness organizations
Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential, and healthcare POS channels
Experience managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health and social service organizations
Exceptional communication, presentation, storytelling, and executive influence skills
Demonstrated success leading highly cross-functional initiatives
Ability to thrive in a fast-paced, collaborative, and evolving business environment
Experience engaging patients through DTC and partner-led channels, including advocacy organizations, health systems, providers, payers, employers, and community-based organizations
Entrepreneurial mindset and ability to build scalable DTC capabilities in regulated healthcare
Demonstrated success influencing strategic decisions through market intelligence, advocacy engagement, and cross-functional leadership
Comfortable navigating ambiguity while establishing frameworks, processes, and performance expectations
Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners
Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services
Experience with patient access and resource hubs
Up to 20% domestic travel anticipated

Benefits

Comp & perks

Annual corporate bonus eligibility
Medical, dental, and vision coverage starting on the first day
Paid holidays
Generous PTO
401(k) with company match
Employee Stock Purchase Plan
Paid parental leave
Family benefits
Pet insurance discounts
Cultural committee and volunteer opportunities
Reasonable accommodation for qualified individuals with disabilities