Integrated Marketing Communications Manager
iRhythm Technologies, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $115,000 - $135,000 per year
About the role
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
- Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
- Define messaging architecture and enforce standards across campaigns, content, and channels
- Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
- Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
- Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
- Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
- 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
- Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
- Experience operating in highly regulated environments
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
- Strong strategic thinking, executive communication, and project leadership skills
- Experience managing agencies and external partners
- Willingness to travel up to 30%
Benefits
- Health insurance
- 401(k)
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing communicationsmulti-channel campaignsmessaging architecturedemand generationbrand governancepipeline contributionmarket penetrationengagement metricscommercial readinessproduct launches
Soft Skills
strategic thinkingexecutive communicationproject leadershipinfluencing stakeholdersalignment at senior levelscollaborationliaison skillsexecution excellenceadaptabilityrelationship management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Public RelationsBachelor’s degree in Life Sciences