Director of Digital Product

iRESTORE

CRO operator improving conversion and revenue performance for iRESTORE's e-commerce website. Responsibilities include testing roadmap management and cross-functional collaboration for site optimization.

Posted 5/8/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Monitor website performance regularly and identify drops in conversion or revenue
Diagnose friction points across the funnel and recommend solutions quickly
Own the A/B testing roadmap from hypothesis to execution to analysis
Prioritize experiments based on revenue impact and strategic value
Continuously improve conversion rate across key pages
Build and optimize landing pages for paid media, email, affiliate, and promotions
Improve PDPs, bundles, checkout flow, and upsell paths
Optimize UX elements including layout, navigation, CTA placement, and page structure
Improve LTV to CAC through funnel and site improvements
Increase AOV and ARPU through upsells and cross-sells
Work with lifecycle and paid media teams to improve overall customer value
Optimize post-purchase flows and customer engagement paths
Partner with the creative on messaging, design, and UX improvements
Work with engineering or dev partners to implement changes efficiently
Manage CRO backlog and testing pipeline using structured workflows
Build repeatable processes for testing, reporting, and iteration

Requirements

What you’ll need

8+ years in CRO, growth, or e-commerce optimization roles
Strong experience in DTC or e-commerce environments
Deep understanding of Shopify Plus or similar platforms
Proven experience running A/B tests and experimentation programs
Strong analytical mindset with comfort in data and performance metrics
Experience working with UX, design, and development teams
Ability to identify friction and translate insights into actionable tests
Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
Comfortable working in fast-paced, performance-driven environments
Strong ownership mindset with the ability to operate independently.

Benefits

Comp & perks

Unlimited PTO
Medical, Dental, Vision and Life Insurance
Paid Parental Leave
WFH Setup Credit
Quarterly Fitness Credit
Quarterly Read-On-Us Credit
Employee Discounts on iRESTORE Products!

ATS Keywords

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Hard Skills & Tools

A/B testingconversion rate optimizationlanding page optimizationdata analysisUX optimizationfunnel analysiscustomer engagemente-commerce optimizationperformance metricsDTC

Soft Skills

analytical mindsetownership mindsetindependencecollaborationproblem-solvingcommunicationstrategic thinkingadaptabilitycreativityprioritization