Director

• Full-funnel retention and lifecycle strategy for all our product lines
• All email & SMS automations, flows, campaigns, segmentation, and deliverability
• Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
• Conversion-optimized landing pages and funnel architecture in partnership with acquisition
• Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue
• LTV modeling, MRR reporting, cohort views, and CAC payback improvement
• Copy, offer, and experience testing — from subject lines to multi-step funnels
• Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
• Lifecycle tech stack ownership, vendor evaluation, performance improvement
• Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
• Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights
• Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.

Director of Retention – Lifecycle

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