
Technical Brand Specialist
IRCA Group
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $110,000 per year
Tech Stack
About the role
- Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events.
- Act as a technical and culinary expert across the IRCA Group Gourmet portfolio.
- Translate product features into practical, solution-driven applications for chefs and end users.
- Build strong relationships with chefs, bakers, and culinary professionals.
- Collaborate closely with Sales Managers to support priority opportunities and strategic projects.
- Provide market feedback and qualitative insights to help guide portfolio focus and commercial strategy.
- Coordinate and support the Promoter Program.
- Support new product launches through pull initiatives and chef engagement.
- Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto.
- Travel approximately 50% nationally.
Requirements
- 7+ years of relevant experience in pastry, culinary, foodservice, or gourmet brands.
- Pastry or culinary background strongly preferred; chef experience is a plus.
- Strong technical credibility and the ability to engage chefs at a high level.
- Excellent communication, presentation, and relationship-building skills.
- A high-energy, hands-on professional with an educator mindset.
- Ability to work independently in the field while remaining highly collaborative.
- Comfortable in a non-commercial role, focused on demand creation and brand activation.
Benefits
- Medical, Dental, & Vision
- 401(k) matching
- Paid Vacation
- Holidays
- Employee Education Tuition Reimbursement Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
culinary expertiseproduct demonstrationstastingsmasterclasseschef engagementbrand activationdemand creationmarket feedbackportfolio focuscommercial strategy
Soft Skills
communication skillspresentation skillsrelationship-buildingcollaborationindependencehigh-energyeducator mindsettechnical credibility