Product Owner – Audience Platforms
IQVIA
full-time
Posted on:
Location Type: Office
Location: Wayne • North Carolina, Pennsylvania, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $80,100 - $200,200 per year
Job Level
Mid-LevelSenior
About the role
- Maintains the product vision and roadmap with a focus on audience intelligence solutions.
- Drives the strategy and execution of audience management capabilities including data integrations, audience creation, segmentation, lookalike modeling, etc.
- Partners with data and engineering teams to incorporate generative & agentic AI capabilities into audience research and predictive modeling processes.
- Collaborates with stakeholders to define use cases and success criteria for AI-enabled audience activation tools and reporting.
- Translates product roadmap features into clear user stories, with particular emphasis on data enrichment, privacy-safe onboarding, and modeled audience creation.
- Acts as subject matter expert on audience data flows, identity resolution, and activation best practices across DSPs, CDPs, and clean rooms.
- Supports audience targeting compliance with healthcare privacy regulations and industry standards (e.g., HIPAA, NAI, IAB).
- Monitors KPIs and product usage analytics related to audience activation performance and optimization opportunities.
- Works cross-functionally with marketing, client services, and data teams to support adoption and expansion of AI-powered audience solutions.
Requirements
- Bachelor’s degree in Computer Science, Data Science, Marketing, or a related field—or equivalent experience.
- 4–6 years of experience in product management, ideally within AdTech, MarTech, or data-driven marketing solutions.
- Strong experience with audience segmentation, identity management, and activation workflows.
- Familiarity with AI/ML techniques used for audience discovery, propensity modeling, and lookalike targeting.
- Experience with platforms such as LiveRamp, The Trade Desk, Salesforce, Snowflake, or similar identity/data environments.
- Strong analytical background, with the ability to translate business questions into data-driven requirements.
- Comfortable managing integrations with external vendors and partners across the advertising ecosystem.
- Excellent communication skills with a demonstrated ability to manage stakeholders and align cross-functional teams.
- Highly collaborative, organized, and capable of balancing short-term tactical work with long-term strategic planning.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience segmentationidentity managementactivation workflowsAI/ML techniquespropensity modelinglookalike targetingdata integrationsdata enrichmentpredictive modelingKPI monitoring
Soft skills
communication skillsstakeholder managementcollaborationorganizational skillsstrategic planninganalytical skillstactical work managementcross-functional alignment
Certifications
Bachelor’s degree in Computer ScienceBachelor’s degree in Data ScienceBachelor’s degree in Marketing