Product Manager

• Maintains the product vision and roadmap with a focus on audience intelligence solutions.
• Drives the strategy and execution of audience management capabilities including data integrations, audience creation, segmentation, lookalike modeling, etc.
• Partners with data and engineering teams to incorporate generative & agentic AI capabilities into audience research and predictive modeling processes.
• Collaborates with stakeholders to define use cases and success criteria for AI-enabled audience activation tools and reporting.
• Translates product roadmap features into clear user stories, with particular emphasis on data enrichment, privacy-safe onboarding, and modeled audience creation.
• Acts as subject matter expert on audience data flows, identity resolution, and activation best practices across DSPs, CDPs, and clean rooms.
• Supports audience targeting compliance with healthcare privacy regulations and industry standards (e.g., HIPAA, NAI, IAB).
• Monitors KPIs and product usage analytics related to audience activation performance and optimization opportunities.
• Works cross-functionally with marketing, client services, and data teams to support adoption and expansion of AI-powered audience solutions.

Product Owner – Audience Platforms

Product Manager – Platform Services