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IQVIA

Associate Director, Product Strategy

IQVIA

. Define and evolve the product strategy and multi‑year roadmap for Media OS.

Posted 5/6/2026full-timeWayne • Illinois, Massachusetts, New Jersey, North Carolina, Pennsylvania • 🇺🇸 United StatesSenior💰 $87,800 - $244,300 per yearWebsite

About the role

Key responsibilities & impact
  • Define and evolve the product strategy and multi‑year roadmap for Media OS.
  • Translate platform capabilities into clear value propositions aligned to priority personas.
  • Partner with product pillar leads to ensure strategic coherence across audience, activation, workflow, and measurement capabilities.
  • Identify strategic gaps and opportunities in the healthcare media landscape.
  • Lead product‑led GTM motions for new capabilities, including launch strategy, packaging, positioning, and success metrics.
  • Develop high‑impact product narratives, pitch materials, demos, and enablement assets.
  • Align roadmap priorities to business outcomes such as platform adoption, churn reduction, and revenue growth.
  • Influence without direct authority, aligning stakeholders around shared objectives and tradeoffs.

Requirements

What you’ll need
  • Bachelor’s degree in a technical, analytical, or related field, or equivalent experience.
  • 8+ years of product experience, with a strong emphasis on product strategy, portfolio planning, and go‑to‑market execution.
  • Demonstrated experience shaping and launching SaaS or platform products in partnership with Sales and GTM teams.
  • Strong understanding of the digital advertising and media ecosystem, including DSPs, identity solutions, data onboarding, and measurement.
  • Proven ability to translate complex technical capabilities into compelling customer and commercial narratives.
  • Excellent communication and executive‑level storytelling skills.
  • Experience operating in regulated industries such as healthcare or life sciences preferred.
  • Familiarity with privacy‑first data practices and governance frameworks is a plus.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product strategyportfolio planninggo-to-market executionSaaS productsplatform productsdigital advertisingdata onboardingmeasurementprivacy-first data practicesgovernance frameworks
Soft Skills
communicationstorytellinginfluence without authoritystakeholder alignmentstrategic coherence
Certifications
Bachelor’s degree