IQVIA

Digital Marketing Manager

IQVIA

full-time

Posted on:

Location Type: Office

Location: Mannheim • Germany

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About the role

  • Own and drive portfolio-level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectives.
  • Define scalable digital plays deployable across brands and adaptable locally.
  • Translate strategy into clear, actionable guidance for brand teams and markets.
  • Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and rep-triggered activation.
  • Partner with Brand Managers to embed coherent, data-driven digital journeys into brand plans.
  • Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure high-quality, compliant execution.
  • Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and markets.
  • Set standards for content usage, channel orchestration, measurement, and optimization.
  • Leverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization.
  • Equip markets with practical tools, playbooks, and best-practice guidance.
  • Support training for brand, field, and digital teams.
  • Act as a thought partner, helping markets shift from activity-based execution to impact-driven digital engagement.

Requirements

  • 5+ years’ experience in pharma digital marketing or omnichannel roles, ideally in Specialty Care.
  • Strong understanding of CRM‑led engagement, digital content ecosystems, and multichannel activation.
  • Experience working across multiple brands or portfolios and/or multi-country European environments.
  • Solid hands‑on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar.
  • Confidence using data and dashboards to inform decisions and optimization.
  • Ability to balance strategic thinking with operational delivery.
  • Strong stakeholder management skills and credibility working with senior marketing and sales leaders.
  • Comfortable operating in a matrix, alliance‑led model with multiple priorities and high visibility.
Benefits
  • Shape digital strategy across an entire specialty portfolio, not just one brand.
  • Work within a unique IQVIA–led commercialization model with real ownership and influence.
  • Access best-in-class data, analytics, and digital execution capabilities.
  • Partner closely with senior portfolio leadership and help define “what good looks like” for digital.
  • Play a pivotal role in modernizing specialty HCP engagement across Europe.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital strategyCRM engagementdigital content ecosystemsmultichannel activationdata analyticsperformance measurementoptimizationportfolio managementomnichannel frameworksbrand lifecycle management
Soft Skills
stakeholder managementstrategic thinkingoperational deliverycollaborationtrainingthought leadershipcommunicationadaptabilitycredibilityimpact-driven engagement