IQVIA

Brand Manager – Specialty Care, Dermatology

IQVIA

full-time

Posted on:

Location Type: Office

Location: Mannheim • Germany

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About the role

  • Act as the brand lead for one or more assigned brands, with end-to-end accountability for strategy and execution
  • Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
  • Translate market, customer and patient insights into clear positioning, messaging and campaigns
  • Lead multi-channel / omnichannel marketing initiatives across field, digital, congress and remote channels
  • Ensure consistent, compliant brand storytelling across all customer touchpoints
  • Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
  • Collaborate with partner stakeholders to ensure alignment and high-quality execution
  • Support field teams with approved brand materials and messaging
  • Manage agencies and vendors, including briefing and delivery of marketing assets
  • Own brand-level budgets, forecasts and spend tracking
  • Monitor performance against KPIs, including campaign effectiveness and ROI
  • Use data and insights to continuously optimise brand performance
  • Conduct market research and competitive analysis
  • Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes

Requirements

  • Essential Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
  • Demonstrated experience leading individual brands within a broader portfolio
  • Strong strategic thinking combined with hands-on execution capability
  • Proven ability to work effectively in matrix and multi-stakeholder environments
  • Strong analytical and commercial mindset
  • Excellent communication and stakeholder-management skills
  • Desirable Experience in dermatology
  • Exposure to multi-country or regional brand roles
  • Experience working with biologic and/or oral therapies
  • Omnichannel marketing experience within a regulated environment
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketing strategycampaign managementmarket researchcompetitive analysisbudget managementKPI monitoringdata analysisomnichannel marketingcompliance management
Soft Skills
strategic thinkingstakeholder managementcommunicationcollaborationanalytical mindsetexecution capabilityadaptabilityleadershipproblem-solvingteamwork