IQVIA

Associate Director, Marketing Content

IQVIA

full-time

Posted on:

Location Type: Remote

Location: New Jersey • Pennsylvania • United States

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Salary

💰 $87,800 - $244,300 per year

Job Level

Lead

About the role

  • Define and execute a content strategy that builds awareness and demand for IQVIA Digital solutions.
  • Showcase data and platform capabilities through insights, surveys, and thought leadership.
  • Collaborate with Growth and Product Marketing to align content with growth goals and sales enablement.
  • Oversee content creation, editing, optimization, and publishing across channels (social, email, blogs, third-party).
  • Monitor performance and optimize based on data-driven insights.
  • Maintain consistent messaging across all channels and assets.
  • Develop and evolve brand messaging frameworks in collaboration with Leadership and Commercial Strategy teams.
  • Lead approval of brand assets and deliver internal brand training as needed.
  • Manage internal and external resources for content creation and promotion.
  • Mentor team members and foster a collaborative, innovative environment.
  • Partner with Marketing, Product, Sales, and Commercial Strategy to align efforts with organizational goals.
  • Establish a media relationship strategy and manage media relations vendor.
  • Work with stakeholders to create relevant storylines to pitch to media outlets.
  • Identify co-marketing opportunities with partners and develop joint thought leadership assets.

Requirements

  • Bachelor’s degree in marketing, communications, or related field
  • 7-10+ years of relevant marketing experience from within the healthcare, life sciences, life sciences technology, and/or media industries.
  • Proven expertise in content strategy and brand messaging.
  • Strong leadership skills with excellent written and verbal communication skills.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent creationcontent optimizationdata-driven insightsbrand messagingperformance monitoringeditingpublishingthought leadershipco-marketing
Soft Skills
leadershipwritten communicationverbal communicationcollaborationmentoringinnovationstakeholder managementteam managementstrategic thinkingrelationship management