Product Owner, Audience Platforms
IQVIA
full-time
Posted on:
Location Type: Office
Location: Wayne • New York, North Carolina, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $87,000 - $217,600 per year
Job Level
Mid-LevelSenior
About the role
- Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities.
- Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing.
- Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the media buying functionality drives value for users and aligns with partner team objectives.
- Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare.
- Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects.
- Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues.
- Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features.
- Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals.
Requirements
- 3-5 years of experience in product ownership, with a focus on ad tech or healthcare marketing software preferred.
- Familiarity with healthcare data and/or marketing ecosystem
- Experience with data analysis tools, ad tech tools, programmatic buying platforms, and media analytics is beneficial.
- Strong ability to translate business needs into detailed product requirements for engineering teams.
- Excellent communication and collaboration skills across technical and non-technical stakeholders.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisproduct ownershipad techhealthcare marketing softwareprogrammatic buyingmedia analyticsuser storiesworkflowsacceptance criteria
Soft skills
communicationcollaborationproblem-solvingstakeholder management