Marketing Manager, Events
IQVIA
full-time
Posted on:
Location Type: Office
Location: Philadelphia • New Jersey, North Carolina, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $75,600 - $189,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive event marketing strategy across conferences, client events, industry events, and other activations.
- Align event goals with broader marketing and commercial objectives, including lead generation, brand positioning, and customer retention.
- Manage end-to-end event logistics including venue selection, vendor coordination, registration, staffing, and budget oversight.
- Collaborate with internal teams (sales, product, creative, operations) to ensure cohesive messaging and execution.
- Partner with marketing and creative teams, and internal SMEs, to develop event assets: invitations, social cards, presentations, signage, and post-event recaps.
- Track event KPIs including attendance, engagement, lead quality, and ROI.
- Provide post-event analysis and recommendations for future improvements.
- Forecast and manage annual event budget.
- Ensure adherence to internal travel and event authorization protocols, including RBU pre-travel forms and budget justification.
- Maintain documentation and reporting for finance and operations reviews.
Requirements
- 5–7 years of experience in B2B marketing events, preferably in healthcare, pharma, or life sciences.
- Proven success in managing large-scale events and activations supporting sales enablement.
- Strong project management and vendor negotiation skills.
- Excellent written and verbal communication.
- Proficiency in Microsoft Office Suite, HubSpot, and Cvent, familiarity with CRM tools (e.g., Salesforce)
- Bachelor’s degree in Marketing, Communications, or related field.
Benefits
- no specific benefits mentioned
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketing strategylead generationbudget managementevent logisticsKPI trackingpost-event analysisvendor negotiationproject management
Soft skills
communicationcollaborationorganizational skills