Marketing Manager, Content Promotion

iPullRank

Marketing Manager building iPullRank’s PR, social, paid promotion, and content campaigns. Turning the SEO and AI Search agency’s expertise into public visibility and measurable business opportunities.

Posted 8/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated PR and social media campaigns across multiple platforms, with a strong focus on content creation, audience engagement, and performance analysis. Proven ability to manage cross-functional teams and build relationships with media and industry stakeholders to enhance brand visibility.

Highest-signal resume keywords

B2B Social Media ManagementCampaign DevelopmentHubSpot Campaign ManagementStrong Writing And Editing SkillsPaid Social Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated CampaignsDigital PRSEOContent StrategyPerformance ReportingAudience DevelopmentCreative TestingProject ManagementEditorial JudgmentPaid Search

Soft Skills

Strong Project-Management SkillsPrioritization SkillsRelationship Building

Tools & Technologies

HubSpotAI ToolsSocial Media PlatformsEmail Marketing ToolsAnalytics Tools

Industry Keywords

SaaSMartechProfessional ServicesB2B MarketingMedia Relations

About the role

Key responsibilities & impact

Own how iPullRank shows up across social media, industry media, partnerships, and events
Develop channel strategies for LinkedIn, YouTube, X, Instagram, and TikTok
Build editorial themes, campaign concepts, creative briefs, publishing plans, and testing programs
Manage publishing calendars and coordinate writers, designers, video producers, and subject-matter experts
Write and edit social content; manage comments and conversations
Interview internal experts and translate technical ideas into clear narratives
Support executive and subject-matter-expert visibility through social content, media commentary, presentations, contributed articles, and event promotion
Develop press releases, media pitches, briefing documents, announcements, and partner messaging
Build relationships with journalists, editors, podcast hosts, newsletter writers, creators, and industry organizations
Lead campaigns for research, webinars, conferences, owned events, agency announcements, and lead-generation programs
Coordinate campaign messaging, timelines, creative assets, speakers, email support, social coverage, and partner deliverables
Set up campaigns and maintain documentation in HubSpot
Develop paid promotion plans and manage freelance paid-social support and external agency partners
Oversee paid social across LinkedIn and Meta
Evaluate newsletter sponsorships, industry publications, podcasts, event promotions, and related media opportunities
Coordinate ad creative, copy, landing pages, tracking, approvals, and campaign launches
Track spend, reach, qualified traffic, conversions, cost efficiency, and pipeline influence
Use Claude and other AI tools for research, ideation, analysis, drafting, and repurposing
Establish social publishing systems, build repeatable campaign processes, increase qualified engagement, create executive thought-leadership systems, improve coordination, and connect activity to growth, conversions, and pipeline

Requirements

What you’ll need

Direct experience being the first PR or communications hire somewhere, or personally standing up a PR/media relations program from scratch
Five or more years of experience across B2B social media, communications, integrated campaigns, digital PR, or related marketing roles
Experience working in SEO, SaaS, martech, professional services, or another technical B2B environment
Strong writing and editing skills, supported by work samples that make technical material clear and compelling
Experience managing brand channels such as LinkedIn, YouTube, X, Instagram, or TikTok
Experience developing campaigns across social, email, events, partnerships, earned media, and paid promotion
Experience coordinating writers, designers, executives, subject-matter experts, freelancers, and external partners
Working knowledge of paid social strategy, audience development, creative testing, and performance reporting
Working knowledge of HubSpot campaign management and marketing reporting
Strong project-management and prioritization skills
Ability to use AI tools for research, ideation, analysis, drafting, and repurposing, paired with strong editorial judgment
Existing relationships with search, marketing, technology, or business media (bonus)
Experience marketing conferences, webinars, or professional events (bonus)
Experience working with a founder or visible industry expert (bonus)
Familiarity with SEO, AI Search, GEO, LLMs, or content strategy (bonus)
Experience overseeing agencies or specialist freelancers (bonus)
Experience with paid search or PPC (bonus)

Benefits

Comp & perks

Competitive salaries commensurate with experience
100% Medical, Dental and Vision insurance
3 weeks of vacation
Paid sick days and holidays