Senior Marketing Manager, Social Marketing

Senior Marketing Manager overseeing U.S. social media strategy at Ipsos, focusing on engagement and commercial connections.

Posted 5/6/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $140,000 - $170,000 per yearWebsite

Key responsibilities & impact

Lead social media for Ipsos in the U.S., focusing on LinkedIn.
Plan and execute Ipsos’ social presence to support thought leadership & event activations.
Coordinate with Global Director of social media for local activation of global posts.
Plan & enact paid social campaigns to amplify specific campaigns.
Engage with target audience and key clients.
Develop & manage U.S. Influencer Program and Employee Advocacy efforts.
Create commercial connections aligning content-driven Marketing activities with Sales activities.
Serve as Marketing’s primary SALES MATERIALS Point of Contact with the U.S. service line.

What you’ll need

Proven success building B2B social campaigns that create engagement and drive conversations.
Experience training leaders to be social influencers and all employees to engage in social amplification of company posts.
Adept social metric management and optimization so you can identify what’s working well, and what needs optimization.
Technical skills that allow you to target, optimize and scale paid media on LinkedIn and other platforms.
Unlimited curiosity to stay current on social media campaign best practices.
An insatiable hunger to understand your target market and client needs and desires.
Writing skills that deliver clarity and nuance.
Deep passion for B2B commercial wins – you understand how to build collateral that highlights value and squashes objections.
Ability to move things forward without having all of the answers and can manage multi-stakeholder needs.
Self-motivated to be the best at your craft by reading industry journals, joining marketing communities, and having a network of B2B peers.
Familiarity with the market research industry, and technology marketing.

Comp & perks

Career Development
Exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
Flexible workplace policy
Strong collaborative culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B social campaignssocial metric managementpaid media optimizationcontent-driven marketingwriting skills

Soft Skills

training leadersengagementcuriosityunderstanding target marketself-motivatedmulti-stakeholder management