Director, V&A Marketing – Neuroscience

Ipsen

Ipsen biopharmaceutical marketing director driving Neuroscience value and access strategy. Leading launches, payer propositions, enterprise campaigns, and cross-functional brand planning.

Posted 8/13/2026full-timeCambridge • New Jersey, North Carolina, Pennsylvania • 🇺🇸 United StatesLead💰 $190,500 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Value & Access marketing strategies, payer marketing, and reimbursement tools within biopharma, with a strong focus on project management and collaboration across cross-functional teams. Proven ability to lead product launches and manage promotional review processes while achieving quantitative and qualitative targets.

Highest-signal resume keywords

Payer MarketingProject ManagementBiopharmaceutical CommercializationValue & Access StrategyNeurotoxin Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Value Proposition DevelopmentPromotional Material ReviewMarket AccessSales PlanningBrand ManagementProduct Launch ManagementReimbursement ToolsQuantitative AnalysisDeadline ManagementCollaboration with Agencies

Soft Skills

Excellent CommunicationCollaboration SkillsLeadership

Tools & Technologies

My Ipsen V&A Website

Certifications & Qualifications

BA/BSMBA or Advanced Degree in Quantitative Field

Industry Keywords

BiopharmaNeuroscienceRare DiseaseOncologyNeurologyPayersPBMsGPOsRegulatory EnvironmentsPromotional Review Committees

About the role

Key responsibilities & impact

Develop, refine, and execute innovative integrated V&A programs across channels at launches and beyond to drive sustained brand growth
Develop value propositions for formulary decision makers including payers, PBMs, GPOs, and institutions
Create Value & Access marketing materials and manage agencies and budgets
Lead US Brand Team activities for Neuroscience brands, representing Value & Access
Serve on the Neuroscience Business Unit Leadership Team as the Value & Access subject matter expert
Lead Value & Access launch planning for current and future launches
Collaborate with Marketing and Brand teams to determine and prioritize V&A marketing resources
Represent V&A in annual planning, pull-through, product launch, training, forecasting, and related brand activities
Manage promotional review processes and critical business planning activities
Lead above-brand enterprise initiatives, presentations, payer pull-through processes, and the My Ipsen V&A website
Design and build V&A team presentations for national meetings and calls
Define V&A organizational objectives, shape culture, improve alignment, and administer key business processes
Collaborate with senior leaders, cross-functional partners, vendors, and agencies

Requirements

What you’ll need

At least 8–10 years of experience focused on payer marketing and reimbursement tools within biopharma
Experience working within a competitive space
Experience working with agencies to create materials
Experience with promotional material review committees involving legal, regulatory, and medical functions
Experience managing new product launches or label expansions
Strong project management skills, deadline management, and delivery against commitments
Experience with Pharmacy and Medical benefit products
Knowledge of Rare Disease, Oncology, and Neurology preferred
Strong preference for neurotoxin and/or migraine experience
Thorough understanding of biopharmaceutical commercialization, including brand management, sales planning and execution, market access, and regulatory environments
Proven record of meeting or exceeding quantitative and qualitative targets
Ability to interact with senior internal stakeholders across commercial and internal functions
Excellent communication and collaboration skills
BA/BS required
MBA or advanced degree in a quantitative field strongly preferred
English required
Ability to travel to the Cambridge, MA office a handful of times per month and for urgent meetings

Benefits

Comp & perks

Incentive compensation program
Long-term incentives program
401(k) with company contributions
Group medical, dental and vision coverage
Life and disability insurance
Short- and long-term disability insurance
Flexible spending accounts
Parental leave
Paid time off
Discretionary winter shutdown
Well-being allowance
Commuter benefits
Workplace inclusion and equal opportunities
Adjustments or support during the application process