IPmedia

SEO Marketing

• Establish the SEO baseline using tools such as Google Search Console and SEMrush for diagnostics and identifying opportunities
• Lead technical SEO initiatives, including audits, indexing, schema markup, and performance optimization (page speed)
• Lead the content SEO front, conducting keyword research, on-page optimizations, and creating strategic briefs for the content team
• Monitor and analyze organic performance, tracking acquisition and conversion (sign-ups) metrics via Grafana and GA4

SEO Specialist

Performance Marketing

• Lead the paid acquisition strategy across multiple channels (Meta, Google, TikTok and new channels)
• Be responsible for meeting CAC targets (with a defined cap) and the volume of registrations coming from paid media
• Manage and develop the team, including a media buyer and development support (CRO)
• Drive the channel diversification strategy, reducing dependence on Meta and expanding into new fronts
• Plan and allocate budget across channels based on performance and scaling opportunities
• Partner with the creative team to define testing frameworks and iterate on creatives
• Lead the reactivation of Google Ads and the launch of new acquisition channels
• Monitor and report key metrics such as spend, CAC, ROAS and channel-level performance
• Conduct continuous analyses and propose optimizations across the acquisition journey

Paid Media Lead

Full-stack Engineer

• Create and iterate landing pages and microsites for paid traffic campaigns (Meta Ads, Google Ads, TikTok Ads)
• Develop high-performance interfaces using HTML, CSS and JavaScript
• Build integrations and automations between marketing tools (APIs, webhooks, Zapier, Airtable or similar)
• Use no-code/low-code tools (Lovable, Webflow, Unbounce or similar) to accelerate builds
• Implement tracking and conversion measurement (Google Tag Manager, pixels, custom events)
• Ensure technical quality of pages: performance, Core Web Vitals and technical SEO
• Collaborate directly with media buyers and the marketing team to optimize campaigns
• Ensure pages and funnels comply with advertising policies (Meta and Google)
• Create and support CRO experiments (A/B tests, heatmaps, conversion analysis)
• Version code and collaborate using Git/GitHub

Full-Stack Developer, Senior

• Create and iterate landing pages and microsites for paid traffic campaigns (Meta Ads, Google Ads, TikTok Ads)
• Build high-performance interfaces using HTML, CSS, and JavaScript
• Create integrations and automations between marketing tools (APIs, webhooks, Zapier, Airtable or similar)
• Use no-code/low-code tools (Lovable, Webflow, Unbounce or similar) to accelerate builds
• Implement tracking and conversion measurement (Google Tag Manager, pixels, custom events)
• Ensure technical quality of pages: performance, Core Web Vitals, and technical SEO
• Collaborate directly with media buyers and the marketing team to optimize campaigns
• Ensure pages and funnels comply with ad policies (Meta and Google)
• Create and support CRO experiments (A/B tests, heatmaps, conversion analysis)
• Version code and collaborate via Git/GitHub

Fullstack Developer, Mid-level

Customer Support

• Using remote access tools such as AnyDesk, monitor, access, and maintain over 60 computers and other remote devices.
• Reset and ensure the wiping and security of remote systems, including the use of data erasure tools, ensuring compliance with security standards and data protection regulations.
• Keep process documentation clear and up to date.
• Automate and manage the update process for operating systems and critical software, ensuring all devices remain up to date and protected against vulnerabilities.
• Develop and maintain standard OS images and software configurations, automating deployment to new devices.
• Provide remote technical support to resolve software, hardware, and network issues, ensuring business operations continue smoothly.
• Organize tickets submitted by the team and classify or categorize them as needed by ticket type or service status.

Device Support and Management Specialist

Support Engineer

• Using remote access tools such as AnyDesk, monitor, access, and maintain over 60 computers and other remote devices.
• Reset and ensure the wiping and security of remote systems, including the use of data-erasure tools, ensuring compliance with security standards and data protection regulations.
• Keep process documentation clear and up to date.
• Automate and manage the update process for operating systems and critical software, ensuring all devices are consistently updated and protected against vulnerabilities.
• Develop and maintain standard images for operating systems and software configurations, automating deployment to new devices.
• Provide remote technical support to resolve software, hardware, and network issues, ensuring smooth business operations.
• Organize tickets submitted by the team and triage/categorize them as needed by ticket type or service status.

Technical Support Analyst

Recruitment

• Conduzir processos de recrutamento e seleção para vagas de Marketing, como marketing digital, performance, growth, social media, conteúdo e branding.
• Coordenar todas as etapas dos processos seletivos, desde a definição do perfil até a proposta final, garantindo fluidez e agilidade.
• Realizar triagem de currículos e entrevistas com foco em competências técnicas de marketing, repertório, pensamento estratégico e fit cultural.
• Trabalhar em parceria com líderes de marketing e stakeholders para entender necessidades de negócio, senioridade e expectativas de cada posição.
• Definir e executar estratégias de atração de talentos, incluindo sourcing ativo em LinkedIn, comunidades e outras plataformas relevantes para marketing.
• Utilizar sistemas de rastreamento de candidatos (ATS) para gerenciar o pipeline e acompanhar métricas do processo seletivo.
• Garantir uma excelente experiência do candidato, com comunicação clara, feedback estruturado e transparência ao longo de todo o processo.
• Manter dados, status e ferramentas de recrutamento sempre organizados e atualizados.
• Contribuir para a melhoria contínua dos processos de recrutamento, propondo otimizações, novos formatos de entrevista e critérios de avaliação.