CRM Analyst, Senior

IPIRANGA

CRM Analyst at Ipiranga managing growth and CRM campaigns with analytical skills. Collaborating across teams to optimize user engagement and conversion metrics.

Posted 6/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute and manage Growth and CRM campaigns and A/B tests focused on performance and conversion;
Monitor and analyze performance metrics such as conversions, share, average order value (AOV) and product mix;
Provide leadership in communications and campaign management;
Develop advanced segmentation strategies and personalized flows based on profile and behavior;
Propose and implement improvements based on data analysis, user behavior and test results;
Produce performance reports with analysis, recommendations and presentations for management;
Collaborate with media, product and brand teams and internal partners to align objectives and ensure tactical execution;
Manage end-to-end CRM communications for both B2B and B2C audiences;
Analyze customer base behavior and identify improvement opportunities at each stage of the funnel.

Requirements

What you’ll need

Strong analytical skills to interpret metrics and translate data into optimization actions.
Ability to identify optimization and innovation opportunities in campaigns.
Experience planning and running A/B tests and communication campaigns.
Ability to manage multichannel campaigns (email, push, SMS, WhatsApp and in-app).
Autonomy, proactivity and an agile mindset with a strong business-results focus.

Benefits

Comp & perks

Flexible working hours
Support allowance for employees with children with disabilities
Variable compensation program
Private pension plan
Service tenure bonus
Online therapy & nutritional counseling
Newborn gift basket
Corporate university
Reimbursement for glasses and contact lenses
Medication assistance
Vaccine assistance
Market-standard benefits: Gympass, meal and grocery vouchers (VR/VA), transportation voucher (VT), Health and Dental Insurance, Life Insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingdata analysisperformance metricssegmentation strategiesCRM managementcampaign managementmultichannel campaignsconversion optimizationperformance reportinguser behavior analysis

Soft Skills

analytical skillsleadershipcommunicationproactivityautonomyagile mindsetcollaborationtactical executioninnovationbusiness-results focus