Senior CRM Analyst

IPIRANGA

Analista CRM Sr at Ipiranga handling campaign management and performance optimization. Responsible for Growth and CRM campaigns with analytical insights and team collaboration.

Posted 5/27/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute and manage Growth and CRM campaigns and A/B tests with a focus on performance and conversion;
Monitor and analyze performance metrics such as conversions, share, average ticket (average order value) and product mix;
Lead communications and campaign management efforts;
Develop advanced segmentation strategies and personalized flows based on profile and behavior;
Propose and implement improvements based on data analysis, user behavior and test results;
Produce performance reports with analyses, recommendations and presentations for management;
Collaborate with media, product, brand teams and internal partners to align objectives and ensure tactical execution;
Manage end-to-end CRM communications for both B2B and B2C audiences;
Analyze customer-base behavior and identify improvement opportunities at each stage of the funnel.

Requirements

What you’ll need

Strong analytical skills to interpret metrics and translate data into optimization actions.
Ability to identify optimization and innovation opportunities in campaigns.
Experience planning and executing A/B tests and communication campaigns.
Ability to manage multichannel campaigns (email, push, SMS, WhatsApp and in-app).
Autonomy, proactivity and an agile mindset with a strong focus on business results.

Benefits

Comp & perks

Flexible working hours
Assistance for employees with children with disabilities
Variable compensation program
Private pension plan
Length-of-service bonus
Online therapy & nutritional counseling
Newborn gift package
Corporate university (training and development program)
Reimbursement for glasses and contact lenses
Medication assistance
Vaccination assistance
Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingdata analysisperformance metricssegmentation strategiescampaign managementCRM communicationsmultichannel campaignsconversion optimizationperformance reportingcustomer behavior analysis

Soft Skills

analytical skillsproactivityautonomyagile mindsetcommunicationcollaborationinnovationleadershiptactical executionfocus on business results