Mid-Level Marketing Analyst – Performance & Conversion

Ipê Digital

Marketing Analyst managing inbound strategies and performance measurement for a tech solutions company. Focused on campaign efficiency and customer acquisition in Uberlândia.

Posted 5/6/2026full-timeUberlândia • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan and execute email campaigns and marketing automation
Manage lead nurturing and segmentation throughout the funnel
Monitor and optimize performance and conversion metrics
Analyze the funnel and identify growth opportunities (CRO)
Develop and optimize landing pages and forms
Create dashboards and analyses to support decision-making
Support lead generation strategies in collaboration with the sales team
Define and track marketing and sales KPIs
Propose data-driven action plans
Monitor trends and propose continuous improvements

Requirements

What you’ll need

Experience in Digital Marketing and Inbound Marketing
Proficiency with marketing automation and lead-nurturing tools
Proficiency with email marketing tools and campaign management
Knowledge of CRM and sales funnel (Pipedrive, Reev, or similar)
Strong data analysis skills and experience with performance metrics
Experience with paid traffic and landing pages
Bachelor's degree
Must reside in Uberlândia, MG (Brazil)

Benefits

Comp & perks

Meal allowance (Flash Card)
Health insurance
Dental insurance
Childcare assistance
Day off during birthday month
Home office allowance
Transportation reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinginbound marketingemail marketingmarketing automationlead nurturingdata analysisperformance metricsconversion rate optimizationlanding page optimizationKPI tracking

Certifications

Bachelor's degree