Senior CRM Marketing Manager
IONITY
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Own Braze end to end
- Lead lifecycle strategy and execution across multiple channels
- Define segmentation and lifecycle frameworks
- Own performance tracking and lifecycle analytics
- Drive experimentation and optimisation
- Partner with Product and IT
Requirements
- 4–7+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement
- Strong hands-on Braze expertise
- Proven ability to combine strategy and execution
- Strong analytical mindset
- Commercial mindset and customer-first thinking
- Strong cross-functional collaboration skills
- HTML knowledge and confidence working with templates, structured content, and CRM production workflows
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
BrazeCRMlifecycle marketingmarketing automationcustomer engagementHTMLanalyticssegmentationexperimentationoptimisation
Soft Skills
analytical mindsetcommercial mindsetcustomer-first thinkingcross-functional collaborationstrategy execution