Junior Customer Lifecycle, CRM Manager
IONITY
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Work hands-on in Braze, supporting campaign builds, journeys, triggers, segmentation, QA, and optimisation across markets.
- Execute lifecycle campaigns across channels, including email, in-app content cards/messaging, and push, covering onboarding, activation, upsell, and retention use cases.
- Support the development of customer segmentation, helping build behavioural cohorts, lifecycle stages, and targeting logic.
- Monitor and analyse lifecycle performance, tracking key metrics and supporting reporting on engagement, conversion, and retention.
- Assist with experimentation and optimisation, contributing to A/B tests, message iterations, timing optimisation, and learnings.
- Collaborate with Product and IT, supporting CRM foundations such as event tracking, taxonomy, and data quality.
- Help connect CRM and website experiences, working with Webflow and agency partners to align journeys, landing pages, and conversion paths.
Requirements
- 1–3 years of experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related digital role.
- Hands-on experience with a CRM or marketing automation tool, ideally Braze or a similar platform.
- Strong interest in customer behaviour and lifecycle marketing, with a desire to understand what drives engagement, retention, and conversion.
- Analytical mindset, comfortable working with performance metrics such as open rates, click rates, conversion, and basic cohort insights.
- Hands-on execution strength, with attention to detail when building, testing, and QA’ing campaigns.
- Collaborative working style, comfortable working with Product, IT, Design, and Content teams.
- Basic HTML knowledge or willingness to learn, including working with templates and structured content.
Benefits
- Professional development opportunities
- Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMlifecycle marketingemail marketingmarketing automationcustomer segmentationA/B testingHTMLdata analysisperformance metricscampaign optimisation
Soft Skills
analytical mindsetattention to detailcollaborative working stylecommunicationproblem-solvingcreativityadaptabilitytime managementteamworkcustomer focus