Ionis Pharmaceuticals, Inc.

Director, Commercial – US Neurology, Alexander Disease (AxD)

Ionis Pharmaceuticals, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $180,000 - $220,000 per year

Job Level

Lead

About the role

  • Lead strategic Heath Care Provider (HCP) and Patient initiatives aimed to shape the AxD market, build a compelling brand, support a successful product launch, and drive brand growth
  • Responsible for executing market development through HCP and Patient / Caregiver DSE with AOR and omni teams
  • Create and deliver core brand elements, HCP and Patient campaigns, messaging, and core claims, ensuring alignment with strategy and complimentary to other key audience engagement plans
  • Develop field sales materials and patient facing materials with consistent pull-through of aligned messages
  • Partner closely with cross-functional partners and Above Brand Leads (Comm Ops, US MAx, Patient Services) to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives
  • Lead opportunities for external influence with HCPs, including speaker bureau, congress strategy and execution, and expert theaters
  • Develop, evolve, and optimize non-personal promotion in close collaboration with AOR and omnichannel, including websites, media drivers, emails, etc.
  • Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
  • Oversee relationships with external creative and strategic agencies / vendors to ensure execution toward business objectives
  • Lead / Support the integrated strategic planning process (ISPP), including brand planning, tactical planning, and budget accountability
  • Attends key medical and patient conferences and builds strong, appropriate relationships with patients and advocacy groups to understand the patient journey and support the community
  • Partners with Launch Excellence and Planning (LEAP) team on Integrated Launch Plan and Launch Readiness Reviews
  • Supports Launch Readiness Workstreams (Commercial, GTM, etc)

Requirements

  • B.A. or B.S. required; MBA preferred
  • 15+ years of experience in pharma/biotech marketing with bachelor’s degree OR 12 years of experience in pharma/biotech marketing with a Master’s/advanced degree
  • 4+ years of HCP-focused marketing preferred
  • Work experience in neurology, and/or product launches is strongly preferred
  • Ability to deliver results in a fast-paced environment – through consistent effort, determination, teamwork, and ability to influence colleagues
  • Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks
  • Strong organizational skills with excellent attention to detail
  • High respect for the science
  • Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions
  • Field sales/thought leader outreach experience
  • Ability to work effectively in a team-based organization, collaborate cross-functionally and exercise influence at all levels
  • Ability to build consensus and achieve agreement on key priorities, by conducting effective meetings, seeking broad input and feedback, and employing frequent and effective follow up
  • Skilled at developing and delivering concise, relevant, and well-supported presentations or briefings
  • Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas
  • Has intellectual curiosity to expand relevant medical, scientific, and commercial experience.
  • Adaptable and able to work well across multiple departments and within cross-functional team.
  • Ability to travel (10-25%)
Benefits
  • Highly competitive benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pharma marketingbiotech marketingHCP-focused marketingneurologyproduct launchesstrategic planningbudget accountabilitynon-personal promotioncampaign developmentfield sales materials
Soft Skills
strategic thinkingorganizational skillsattention to detailteamworkinfluenceconsensus buildingeffective communicationanalytical skillsadaptabilityentrepreneurial mindset
Certifications
B.A.B.S.MBA