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Manager, Marketing Events – Fixed-Term
iON United Inc.Manager, Marketing Events at iON leading event strategy and execution for a cybersecurity solutions company. Focused on partner-led field events and flagship conferences in Canada.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event planning and execution, with a strong focus on managing budgets, timelines, and stakeholder engagement. Proficient in leveraging marketing events to drive customer engagement and revenue growth in a B2B environment.
Highest-signal resume keywords
Event Planning and ExecutionProject ManagementStakeholder CoordinationCRM and Marketing Automation ExperienceB2B Marketing Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ManagementBudget ManagementTimeline CoordinationComplex Event LeadershipCustomer Engagement Strategies
Soft Skills
Confident CommunicationAttention to DetailOrganizational SkillsProactive Problem SolvingCalm Under Pressure
Tools & Technologies
SalesforceHubSpotEvent Management PlatformsMarketing Automation ToolsReporting Platforms
Industry Keywords
B2BCybersecurityProfessional ServicesPartner-Led BusinessCustomer-Facing Programs
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build and manage an integrated event calendar that aligns to growth priorities, partner commitments, regional sales plans, and customer engagement goals.
- Lead planning for iON-hosted events, partner field events, executive events, technical thought-leadership sessions, webinars, roundtables, hospitality experiences, and flagship conferences.
- Define objectives, target audiences, success measures, budgets, timelines, roles, and follow-up plans for each event.
- Spearhead planning and execution for iCONIC in Toronto and Calgary, acting as a central point of coordination across internal stakeholders, sponsors, vendors, speakers, and attendees.
- Work with Sales, Customer Development, leadership, and partners to ensure iCONIC drives meaningful engagement before, during, and after each conference.
- Collaborate with Customer Development to ensure events support customer engagement, relationship-building, expansion opportunities, and long-term account value.
- Coordinate with executive and technical leaders to shape relevant topics, speaker participation, event messaging, and audience experience.
- Own event execution from concept through closeout, including planning documents, timelines, budgets, vendors, venues, registration, attendee communications, onsite execution, and post-event debriefs.
- Manage event budgets, sponsorship commitments, MDF tracking, vendor quotes, invoices, and related coordination in partnership with internal teams.
- Support related marketing initiatives as needed, including campaign coordination, partner communications, content support, internal communications, reporting, and digital promotion tied to events.
Requirements
What you’ll need- 5+ years of progressive marketing and event experience, ideally in B2B, technology, cybersecurity, professional services, or a partner-led business environment.
- Demonstrated experience leading complex events, conferences, partner activations, executive experiences, or customer-facing programs from planning through execution.
- Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, budgets, and vendors at once.
- Confident communicator who can work effectively with sales, executives, technical leaders, customers, partners, agencies, and vendors.
- Commercial mindset with an understanding of how marketing events support pipeline, customer engagement, partner value, and revenue growth.
- Experience working with CRM, marketing automation, registration, event management, or reporting platforms.
- Experience with Salesforce, HubSpot, and similar tools is an asset.
- Very high attention to detail, with strong writing, editing, and messaging skills, especially for event communications, sponsor materials, invitations, agendas, and follow-up content.
- Highly organized, proactive, calm under pressure, and comfortable operating in a fast-moving, entrepreneurial environment.
- Bachelor’s degree in marketing, communications, business, or a related field is an asset but not required where equivalent experience exists.
Benefits
Comp & perks- A culture that values trust, clarity, care, and connection
- Flexible work arrangements and strong support for work-life integration
- Paid time and resources for professional development, training, and certification
- Opportunities to contribute to meaningful client work in a fast-growing industry
- A supportive, team driven environment where you can grow your career