IOI Corporation Berhad

Growth Marketing

• Drive Gratia’s go-to-market execution and customer acquisition strategy.
• Own and execute the full outbound sales cycle — from prospecting to close — for Gratia’s analyst-as-a-service staffing solution.
• Develop and test outbound sales cadences using email, LinkedIn, phone, and tools such as Apollo and HubSpot.
• Research and target strategic decision-makers (Heads of Strategy, Procurement, Finance, Growth).
• Tailor pitches to showcase Gratia’s flexible, apprenticeship-based staffing model.
• Maintain a strong outbound pipeline and track conversions using CRM tools.
• Run discovery calls to understand client needs and position Gratia for project-based or long-term staffing.
• Experiment with new verticals, personas, and GTM strategies to optimize results.
• Serve as a trusted advisor to prospective clients and manage client relationships through onboarding and early engagement.
• Identify and pursue upsell and expansion opportunities; use client feedback to improve service delivery and training.
• Establish and manage referral relationships and test channel partnership opportunities.
• Own and report on outbound KPIs (meetings booked, SQLs, pipeline velocity) and share learnings with the team.

Sales and Growth Lead

Strategy

• Play an integral role helping clients solve complex business challenges by offering strategic insights and solutions.
• Build and maintain strong client relationships; shape clients' vision, mission, and strategy.
• Assist with market entry strategies and shifts to new business models; conduct market, competitor, and customer research.
• Implement strategic initiatives, manage project milestones and budgets, and present analysis through impactful presentations.
• Manage small project teams, mentor junior members, and identify training opportunities.
• Conduct root-cause analysis, use data analysis tools, test hypotheses, and develop actionable insights.

Sales and Growth Lead

Strategy Consultant