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Founding Marketer
Invopop (YC W23)Founding Marketer building the content engine for a global e-invoicing platform. Collaborating with product and compliance teams to create clear and engaging content.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOcontent writingcontent editingcontent publishingcontent distributionemail marketingattributionconversion optimizationpaid marketingB2B marketing
Soft Skills
exceptional writing skillscuriosityoperating with ambiguitybuilding from scratchstrong tasteclear opinion
Tools & Technologies
Google AdsLinkedIn AdsAI tools
Industry Keywords
B2B SaaSregulatory complianceinbound marketinglifecycle marketingwebinarsnewsletters
About the role
Key responsibilities & impact- Own the content engine end-to-end: research, write, edit, publish, and distribute
- Work closely with our VP of Compliance and product team to turn regulatory depth into clear content
- Build the inbound funnel: SEO, landing pages, lifecycle emails, attribution, and conversion paths
- Run paid marketing efforts across channels like Google and LinkedIn
- Help shape positioning, website copy, events, webinars, and newsletters
- Use AI thoughtfully in your workflow
Requirements
What you’ll need- 5+ years in B2B SaaS marketing
- Exceptional English writing skills (native or near-native)
- Strong taste and a clear opinion on what makes B2B content great
- Curiosity for technical and regulatory topics
- Comfortable operating with ambiguity and building from scratch
Benefits
Comp & perks- Competitive salary
- Meaningful ESOP
- Flexibility
- Top equipment
- Beautiful office in El Viso