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Founding Marketer
Invopop (YC W23)Founding Marketer building the content engine for a global e-invoicing platform. Collaborating with product and compliance teams to create clear and engaging content.
About the role
Key responsibilities & impact- Own the content engine end-to-end: research, write, edit, publish, and distribute
- Work closely with our VP of Compliance and product team to turn regulatory depth into clear content
- Build the inbound funnel: SEO, landing pages, lifecycle emails, attribution, and conversion paths
- Run paid marketing efforts across channels like Google and LinkedIn
- Help shape positioning, website copy, events, webinars, and newsletters
- Use AI thoughtfully in your workflow
Requirements
What you’ll need- 5+ years in B2B SaaS marketing
- Exceptional English writing skills (native or near-native)
- Strong taste and a clear opinion on what makes B2B content great
- Curiosity for technical and regulatory topics
- Comfortable operating with ambiguity and building from scratch
Benefits
Comp & perks- Competitive salary
- Meaningful ESOP
- Flexibility
- Top equipment
- Beautiful office in El Viso
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOcontent writingcontent editingcontent publishingcontent distributionemail marketingattributionconversion optimizationpaid marketingB2B marketing
Soft Skills
exceptional writing skillscuriosityoperating with ambiguitybuilding from scratchstrong tasteclear opinion