Customer Marketing Manager – VIP Onboarding, Paperless Programs
InvoiceCloud, Inc.
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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Salary
💰 $95,000 - $115,000 per year
About the role
- Connect with new clients who are ready to begin marketing efforts during implementations.
- Based on tiering structure, contact new clients and work with them to promote EBPP to their customers.
- Conduct Teams trainings on online payment adoption best practices.
- Communicate marketing strategy, campaign plans, and timelines clearly to clients.
- Create and customize marketing materials for VIP clients as needed.
- Follow up on client marketing activities and gather actionable feedback.
- Drive adoption of online billing and payment services through consistent engagement.
- Maintain knowledge of InvoiceCloud services and articulate value propositions effectively.
- Track onboarding marketing activities and outcomes in Salesforce.
- Partner with external vendors supporting marketing assets and creative execution.
- Drive client behavior to promote online billing and payment adoption by payers.
- Support the execution and optimization of paperless programs in partnership with the Customer Marketing Manager.
- Manage paperless program email sends, including scheduling, execution, and opt-out management.
- Collaborate with CSMs to help position and pitch paperless programs to existing customers.
- Monitor performance of paperless initiatives and recommend adjustments based on results.
- Ensure accuracy, compliance, and consistency across all paperless communications.
Requirements
- Bachelor’s degree
- 5+ years of experience in marketing or marketing communications (SaaS or e-payments a plus)
- Practical experience working directly with customers
- Proficiency in Salesforce, MS Word, Excel, and PowerPoint
- Working knowledge of Adobe tools (Acrobat, InDesign, Photoshop, Illustrator)
- Ability to learn and grow through AI to make your work more efficient and effective by building your own GPTs to streamline your work
- Preferred: Marketo email marketing skills, Sendgrid or other email platform mastery
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing communicationsonline payment adoptionemail marketingpaperless programscustomer engagementcampaign planningfeedback gatheringperformance monitoringcompliancecustom marketing materials
Soft Skills
communicationcollaborationtrainingclient relationship managementstrategic thinkingproblem-solvingadaptabilitycreativityorganizationleadership
Certifications
Bachelor’s degree