Digital Marketing Lead – Demand Gen
InvoiceCloud, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support the Demand Generation organization
- Own digital strategy from planning through execution
- Accelerate pipeline growth and increase brand visibility
- Design digital strategies tailored to enterprise buyers
- Monitor and optimize campaigns for lead quality and revenue impact
- Track and analyze performance across channels using data-driven strategies
- Build strong cross-functional alignment with sales and product marketing
- Develop reporting that communicates marketing’s contribution to pipeline and revenue
Requirements
- 5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.
- Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.
- Experience marketing to government, utility, or insurance audiences strongly preferred.
- Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.
- Exceptional communication skills with the ability to simplify complex technical concepts.
- Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).
- Ability to thrive in regulated environments with long and complex sales cycles.
Benefits
- Equal employment opportunities to all employees and applicants
- Commitment to non-discrimination and harassment policies
- Accommodations during the application process
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B digital marketingdemand generationpaid mediaSEOABM platformsdigital contentdata analysisperformance optimizationreportingpipeline management
Soft skills
analytical mindsetcommunication skillscross-functional alignmentsimplifying technical concepts