Customer Marketing Manager
Invoca
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $85,000 per year
Job Level
Mid-LevelSenior
About the role
- Create and execute measurable multi-channel marketing programs that drive customer advocacy and improve retention.
- Own and expand Invoca’s Customer Advocacy program, maintaining strong relationships with customer advocates and ensuring mutual success.
- Produce and manage customer user groups, including scheduling, content development, speaker coordination, and performance tracking.
- Promote customer success stories and thought leadership across Invoca channels—including newsletters, blogs, webinars, and internal communications.
- Collaborate cross-functionally to support product launches, internal enablement, and promotional content development.
- Partner with Sales and Marketing to leverage customer stories for references, case studies, testimonials, and event participation.
- Secure and coordinate customer participation in speaking engagements, analyst sessions, and press opportunities.
- Drive engagement in customer feedback initiatives such as G2 reviews, NPS surveys, and product beta programs.
- Stay current on industry trends and best practices in customer marketing, identifying new opportunities to showcase customer success.
- Have strong AI fluency and apply an AI-first mindset, using AI tools to streamline workflows, surface insights, and enhance customer engagement strategies.
Requirements
- 4+ years of experience in customer marketing, advocacy, or demand generation at SaaS or B2B technology company
- Strong communication and presentation skills, with the ability to craft persuasive narratives for internal and external audiences
- Creative marketing instincts and storytelling ability to highlight customer impact and drive engagement
- Proven project management skills with a high attention to detail and the ability to manage multiple initiatives independently
- A track record of delighting customers and nurturing long-term relationships that drive loyalty
- Familiarity with marketing automation (Marketo experience a plus) and community management software
- Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing
- High emotional intelligence, collaboration skills, and passion for customer experience.
Benefits
- Flexible Time Off – Take the time you need to rest and recharge.
- Paid Holidays – 16 U.S. paid holidays, including a winter break.
- Health Benefits – Medical, dental, and vision coverage with multiple plan options, including fertility assistance.
- Retirement – 401(k) with up to 4% company match.
- Stock Options – Share in Invoca’s growth and success.
- Mental Health Program – Comprehensive support through SpringHealth.
- Paid Family Leave – Up to 12 weeks of 100% paid leave for family care or bonding.
- Paid Medical Leave – Up to 12 weeks of 100% paid leave for medical needs.
- InVacation Bonus – Thank-you bonus after 7 years of service.
- Wellness Subsidy – Apply toward fitness memberships or wellness activities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketingcustomer advocacydemand generationproject managementdata-driven decision makingA/B testingcontent developmentperformance trackingstorytellingcustomer engagement strategies
Soft skills
communication skillspresentation skillscreative instinctsattention to detailrelationship buildinganalytical skillsproblem-solving skillsemotional intelligencecollaboration skillspassion for customer experience