Senior Product Marketing Manager

Invicti

Senior Product Marketing Manager driving go-to-market strategy for Invicti’s application security platform. Differentiating products, enabling sales, and leading launches through market-informed positioning.

Posted 8/14/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing with a focus on cybersecurity and application security, including the ability to develop and execute go-to-market strategies, create compelling messaging, and influence cross-functional teams. Proficient in market research, competitive analysis, and sales enablement strategies to drive product success.

Highest-signal resume keywords

B2B Product Marketing ExperienceProduct Launch ManagementMarket Research and Competitive AnalysisSales Enablement Strategy DevelopmentAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksCompetitive IntelligenceMarket SizingSales Enablement MaterialsApplication Security TestingDASTAPI SecurityCloud SecurityNetwork Security

Soft Skills

Exceptional Communication SkillsProject ManagementCollaborationInfluencing Without AuthorityDetail-Oriented

Industry Keywords

CybersecurityApplication SecurityDevOpsMarket EvidenceDemand GenerationBuyer InsightsStakeholder ManagementPricing StrategyCloud AdoptionAI-Assisted Development

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Report directly to the Vice President of Marketing
Own platform and product feature go-to-market strategy and execution
Work cross-functionally to differentiate Invicti’s web application security products from competitors
Act as a product evangelist
Organize and support product launches
Research competitors, including current and planned offerings
Develop buyer insights and understand buying decisions using market evidence
Create positioning and messaging that resonates with buyers and enables sales channels
Collaborate with marketing to develop demand-generation programs
Track performance and use data to evaluate effectiveness
Present product value propositions and explain how products solve buyer problems
Collaborate regularly with product managers and sales channels
Balance stakeholder needs and provide diplomatic cross-functional influence

Requirements

What you’ll need

7+ years of B2B product marketing experience, ideally in cybersecurity, application security, cloud security, network security, or another highly technical software category
Experience leading complex product and feature launches end to end, including positioning, messaging, launch planning, enablement, campaign coordination, execution, and measurement
Portfolio demonstrating positioning and messaging frameworks, competitive intelligence, market narratives, thought leadership, videos, presentations, and pitch decks
Ability to translate highly technical products and concepts into differentiated stories for C-level executives, security, DevOps, engineering, and development audiences
Experience presenting in webinars, trainings, conferences, customer meetings, sales enablement sessions, and executive or company-wide forums
Strong analyst relations experience, including analyst briefings, relationship building, and support for market reports and evaluations
Ability to influence cross-functional stakeholders across Demand Generation, Web, Brand Marketing, Sales, Customer Success, Product Management, and other teams
Knowledge of market research, segmentation, competitive analysis, and market sizing, including TAM, SAM, and SOM analyses
Experience developing sales enablement strategies and materials
Analytical mindset using market evidence, customer insights, competitive intelligence, and performance data
Exceptional written and verbal communication skills
Organization, project management, and time-management skills
Ability to manage multiple priorities and cross-functional workstreams
Collaborative, intellectually curious, detail-oriented, and comfortable influencing without direct authority
Bachelor’s degree in Marketing, Business, Engineering, or IT, or equivalent relevant professional experience
Pricing and packaging strategy experience is strongly preferred
Direct Application Security Testing experience, including DAST, API security, AppSec, or adjacent cybersecurity categories is nice to have
Experience marketing to security leaders, AppSec professionals, developers, DevOps, or engineering audiences is nice to have
Familiarity with cloud adoption, AI-assisted development, modern software development practices, and evolving security requirements is nice to have

Benefits

Comp & perks

100% employer-paid employee health, vision, and dental premiums
75% employer contribution to dependent health care premiums
50% employer contribution to dependent vision and dental premiums
Health coverage effective the first day
Employee Assistance Program with 24/7 life coaching, counseling, dependent care, elder care, financial and legal support, wellness coaching, and new parent support
16 weeks paid leave for birthing parent recovery
4 weeks paid leave for non-birthing/bonding parent
401(k) plan with 50% match up to 6% company contribution and 100% annual cliff vesting
Hybrid or remote working/home schedule for employees local to an office location
Discretionary Time Off with flexible vacation scheduling
Quarterly Thrive-Wellness Days
5 days of paid volunteerism time off annually
Ongoing employee recognition and rewards
Personal and professional growth opportunities
Competitive compensation and meaningful benefits
Flexible, globally adapted total rewards approach