
Lead Designer, Brand & Marketing
Invia Group
full-time
Posted on:
Location Type: Hybrid
Location: Leipzig • Germany
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Job Level
Tech Stack
About the role
- Strategic development and maintenance of our brand design
- Ensuring a clear, distinctive visual brand identity
- Developing design systems that are both brand-strong and performance-oriented
- Creating master designs/templates for key channels
- Ensuring high visual and conceptual standards across all deliverables / design outputs
- Promoting innovative and effective design
- Evolving and internally aligning our Brand Guidelines
- Close collaboration with the marketing teams and product design
Requirements
- Several years of professional experience in brand design, communication design, or art direction — ideally within digital business models or travel/lifestyle brands
- Compelling portfolio (brand + digital) with a clear conceptual and visual signature
- Solid knowledge of Conversion Rate Optimization (CRO); fundamentals of UX/UI and user journeys; A/B testing and data-driven design
- Excellent skills in Adobe Creative Cloud (Figma/Sketch optional)
- Strong sense for trends, aesthetics, and visual consistency
- Structured, solution-oriented working style and high quality standards
- Ability and willingness to work cross-functionally in a dynamic environment
Benefits
- Permanent employment contract (full-time or part-time)
- At least 30 vacation days (+ additional leave for long-serving employees)
- Anniversary recognition program to reward loyalty
- Flexible working hours, option to work remotely across Germany and temporarily abroad
- Centrally located offices with excellent transport connections in Leipzig
- Regular company and team events
- Subsidies for lunch and health, plus a special gift for your birthday, wedding and/or the birth/adoption of a child
- Subsidy for the Deutschlandticket (public transport pass)
- Occupational health management with a variety of health offerings such as coaching, counseling and prevention programs
- Choose your JobRad (company bike leasing)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand designcommunication designart directionConversion Rate Optimization (CRO)UX/UIA/B testingdata-driven designAdobe Creative CloudFigmaSketch
Soft Skills
structured working stylesolution-orientedhigh quality standardscollaborationadaptability