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Brand and Content Lead
InvestEngineContent and Brand Lead managing brand and content strategy at InvestEngine. Leading a talented team through a period of brand growth, product launches, and increased engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand and content strategy, with a focus on driving customer engagement and monetization. Proven ability to lead marketing campaigns and manage a team effectively while measuring performance and adapting strategies accordingly.
Highest-signal resume keywords
Brand StrategyContent StrategyProject ManagementTeam LeadershipAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingBrand ManagementMarketing CampaignsPerformance MeasurementConversion Optimization
Soft Skills
LeadershipCommunicationCollaboration
Tools & Technologies
Website ManagementEmail MarketingSocial Media ManagementPublic Relations
Industry Keywords
FintechCustomer EngagementBrand AwarenessTrust BuildingFriction Removal
About the role
Key responsibilities & impact- Leading our content and brand strategy - growing our brand awareness, improving conversion by increasing trust and removing friction, and driving customer engagement and monetisation
- Owning our content and brand channels - website, email, newsletter, social, PR
- Ensuring the brand is consistent across touch points, and building and managing the process and systems to ensure this happens
- Launching and embedding a shiny new brand
- Leading marketing campaigns, ensuring that all assets are ready on time and on brand
- Measuring brand and content performance, adapting the plan based on learnings
- Leading our brand and content team for the first year
Requirements
What you’ll need- 5+ years’ experience in a brand and content role, with experience in fintech or an adjacent business category
- Clear grasp on content and marketing strategy
- Strong project management skills
- Confident leading 4 marketers effectively
- Strong analytical skills; the ability to measure and show the impact of your work
Benefits
Comp & perks- Impact from day one
- Room to grow
- Transparent and open culture
- Supportive team
- Remote and flexible