Marketing Manager

Invenzi

Gerente de Marketing liderando a estratégia e operação de marketing na Invenzi. Responsável por garantir o alinhamento entre marca, geração de demanda e receita com foco em resultados.

Posted 7/17/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies and operations, with a strong focus on data-driven decision making, demand generation, and marketing automation. Proficient in optimizing conversion rates and aligning marketing initiatives with revenue targets.

Highest-signal resume keywords

Marketing Strategy LeadershipDemand GenerationA/B Testing and ExperimentationMarketing Automation (RD Station)B2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingFunnel ManagementData Analysis (CAC, LTV, Conversion, ROI)Lead QualificationPaid Traffic ManagementPerformance MarketingKPI TrackingCustomer Journey DesignContent StrategyABM (Account-Based Marketing)

Soft Skills

Team LeadershipData-Driven Decision MakingContinuous ImprovementCollaborationCommunication

Tools & Technologies

RD StationCRM Systems

Industry Keywords

B2B MarketingSaaSElectronic SecurityMarketing-Sales IntegrationComplex Sales Cycles

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead the marketing strategy and operations at Invenzi
Ensure alignment between brand, demand generation and revenue
Define the strategic direction of the marketing area and establish processes
Lead the execution of marketing initiatives
Ensure alignment between brand, demand generation, product and revenue
Set individual and team targets for the marketing team
Foster a culture of data-driven decision making, experimentation and continuous improvement
Structure and lead growth and demand-generation initiatives
Conduct continuous experimentation and A/B testing across channels, campaigns and customer journeys
Optimize conversion rates across acquisition, activation, nurturing and lead qualification
Ensure alignment between marketing activities and revenue targets
Support ABM strategies and targeted actions for strategic accounts
Lead the marketing automation strategy in RD Station
Design nurture flows, customer journeys and relationship workflows
Ensure proper lead qualification and routing to Sales
Lead the planning and execution of paid traffic and media campaigns
Ensure continuous optimization based on data and testing
Drive the company’s positioning in the technology and security market
Lead the content strategy and the editorial calendar for the area
Define and track the main KPIs for the marketing area

Requirements

What you’ll need

Proven experience in marketing, including leadership or coordination roles
Experience with growth marketing, demand generation and funnel management
Experience with experimentation and A/B testing in campaigns and customer journeys
Proficiency in marketing automation (RD Station or similar)
Experience with paid traffic, media and performance marketing
Experience with marketing KPIs and data analysis (CAC, LTV, conversion, ROI)
Familiarity with CRM systems and marketing–sales integration (SLA, MQL/SQL)
Experience in B2B marketing and complex sales cycles is a plus
Experience with ABM (Account-Based Marketing) is a plus
Experience in technology companies, SaaS or electronic security is a plus

Benefits

Comp & perks

Flexible working hours
Career development plan
Health insurance