Growth Marketing

• Brand Strategy & Management: Develop, guard, and evangelize our company's brand identity, voice, and messaging, serving as the primary liaison for our external PR firm to ensure strategic alignment.
• Growth Strategy: Develop and execute marketing strategies to drive customer acquisition, activation, and retention within our target market.
• Campaign Management: Own the full lifecycle of multi-channel campaigns (e.g., content marketing, email, social media, paid ads) from concept to execution, including the management of outside contractors for creative development and digital enhancements.
• Content Creation: Oversee and create compelling, on-brand content (e.g., blog posts, social media updates, website copy, email newsletters) that speaks to our target audience.
• Data Analysis & Reporting: Monitor, analyze, and report on campaign performance and key marketing metrics to track effectiveness and identify areas for improvement.
• Cross-Functional Collaboration: Work closely with Product, Sales, Client Delivery, and other teams to ensure brand consistency and align marketing efforts with overall business goals.
• Growth Budget Management: Manage the budget for growth-related campaigns and initiatives, allocating spend effectively to achieve performance goals.

Senior Growth Marketing Manager

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer