Director, Pharmacy Quality and Part D Stars
Alignment Health
Marketing Manager, Patient Education
Intuitive
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $149,000 - $214,400 per year
Job Level
SeniorLead
About the role
- Develop and implement key programs, materials, and support marketing and sales teams to provide support to hospital executives/marketing teams as they educate their patient and referring physician communities on the value of da Vinci surgery.
- Establish strong relationships with external Key Opinion Leaders (KOLs), society leaders, and internal ISI stakeholders.
- Drive targeted marketing plans that support hospital growth initiatives and collaborate with commercial leadership to engage key customers.
- Provide patient & physician outreach resources to amplify awareness of da Vinci surgery.
- Assist in the KOL development on a national level and manage multiple marketing initiatives in a results-driven environment.
- Demonstrate functional capabilities in presentation design and delivery and work cross functionally through effective project management.
- Build & execute comprehensive marketing plans and corresponding tactical plans/programs to enable patient and referring physician education.
- Synthesize VOC to understand challenges/barriers and opportunities to customers’ educating patients & referring physicians on the value of their da Vinci programs.
- Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
- Utilize market knowledge to design and develop strategies and value messaging, collateral, tactics, and programs with demonstrated ROI.
- Understand competition and develop competitive differentiation positioning strategy.
- Contribute to budget, resource allocation and financial planning for projects/programs with measured ROI.
- Work with Key Opinion Leaders to understand system utilization and communicate value proposition; develop and build KOLs by market segment.
- Build relationships with key society members/leaders to ensure Intuitive is seen as an integral partner.
- Support sales activities, digital & website development, strategies, and tracking of marketing campaigns.
- Lead cross-functional teams and deliver presentations to senior and executive Intuitive leadership.
- Be a market expert in healthcare and champion Intuitive culture.
Requirements
- 8+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred.
- A proven record of achievement and leadership.
- Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
- Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
- Must demonstrate creative thinking, processes, and development of innovative marketing campaigns.
- Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
- Bachelor’s degree required, MBA or Master’s degree preferred.
- Must be well versed in MS Office Suite.
- Must be available to work full-time hours.
- Ability to travel up to 50%
