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Regional Lead, Brand Marketing Strategy
IntrepidRegional Brand Marketing Strategist driving performance marketing strategy for key accounts in Southeast Asia's digital commerce landscape. Focused on data-driven growth, audience insights, and compelling content.
About the role
Key responsibilities & impact- Own and develop strong, differentiated brand marketing strategies for assigned key accounts
- Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives
- Translate business strategy into end-to-end full-funnel marketing plans
- Provide clear strategic direction to creative and performance teams
- Leverage tools and data sources to drive growth on assigned accounts
Requirements
What you’ll need- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 8+ years of experience in full-funnel performance marketing
- Experience in brand strategy, campaign planning, or integrated marketing
- Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta)
- Ability to link creativity with performance metrics and business outcomes
- Strong storytelling and presentation skills
- Strategic thinker with a data-driven mindset
- Experience in ecommerce or agency environments is a plus
Benefits
Comp & perks- Comprehensive insurance
- Ample leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
full-funnel performance marketingbrand strategycampaign planningintegrated marketingsocial commercedigital platformsecommerce
Soft Skills
storytellingpresentation skillsstrategic thinkingdata-driven mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in MediaBachelor’s degree in Business